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Fluent: The Razorfish Social Influence Marketing Report

Fluent: The Razorfish Social Influence Marketing Report

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Published by Razorfish
This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.

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Published by: Razorfish on Jul 13, 2009
Copyright:Attribution Non-commercial

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08/30/2010

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1
 
 2
 
1
 A Letter rom the Razorsh Global CEO
2
Introduction
 
4
 
Research Insights
Introducing the Razorsh Social Infuence Marketing Survey I Shiv Singh 8
Measuring Social Infuence Marketing
Introducing the SIM Score I Shiv Singh 38
 The Future o Social Infuence Marketing
 
Can Social Ads Do Better Than Display Ads? I Chris Bowler 40Viral Marketing through Social: No Free Lunch I Greg Pomaro 42Have Social Graph, Will Travel I Andrea Harrison 45Social Media: The Last Quarter Mile o Customer Relationship Management I David Baker 48Ten Ways to Make the Twitterverse Work or Your Brand I Diana Stepner 50
Conclusion
52
Contents

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