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The
BLOG AND PING
TUTORIAL

Table of Contents

Introduction..................................................................................................................... 6
Just What Is Blogging and Pinging???........................................................................ 6
Why Is Blogging and Pinging The Newest Marketing Tool?........................................ 7
What Do The Spiders See?......................................................................................... 9
Simple Steps Lead to Big Results.............................................................................. 11
Chapter 1: Creating Your Blog...................................................................................... 13
Step1: Go To Blogger.com........................................................................................ 13
Step 2: Create an Account......................................................................................... 14
Step 3: Naming Your Blog......................................................................................... 15
Step 4: Choosing a Template.................................................................................... 18
Step 5: Creating a Test Post...................................................................................... 19
Chapter 2 \u2013 Making Your Blog Settings Count.............................................................. 22
Why Settings Matter.................................................................................................. 22
Step 1: The Settings Tab........................................................................................... 22
Step 2: Settings \u2013 Publishing Tab.............................................................................. 24
Step 3: Settings \u2013 Formatting Tab............................................................................. 26
Step 4: Settings \u2013 Comments Tab............................................................................. 27
Step 5: Settings \u2013 Archiving Tab............................................................................... 28
Step 6: Settings \u2013 Site Feed Tab............................................................................... 29
Step 7: Republish...................................................................................................... 30
Chapter 3: Creating a Yahoo Account........................................................................... 31
Why A Yahoo Account Is Needed............................................................................. 31

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