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Metro&Makro Pakistan

Metro&Makro Pakistan

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Published by abdakbar

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Published by: abdakbar on Jul 13, 2009
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METRO Cash & Carry – this name stands for one of the greatsuccess stories in modern commerce. The unique wholesalebusiness-to-business model of METRO Cash & Carry is focused onlytowards professional customers such as hotels, restaurant, andcaterers as well as small and mid-sized retailers. METRO Cash &Carry offers this target group a greater efficiency than themultilayered supply chain thus helping them to improve theibusiness: By offering them a one-stop solution for their purchases, byhelping them to improve their assortment, by offering them highquality products at reasonable and transparent prices and by offeringthem a consistent supply source.
What does METRO offer?
METRO Cash & Carry is a reliable partner for more than 20 millionprofessional customers worldwide. It gives them a clear competitiveadvantage in their own markets. Professionals can purchaseeverything they need to run their business: A restaurant owner, for example, can buy food like fish or vegetables as well as kitchenequipment and office supplies.METRO Cash & Carry offers an exceptionally wide range of high-quality products under one roof. Depending on the size and type of wholesale center, the assortment includes up to 20,000 items in thefood range and 30,000 items in the nonfood sector. As the nameimplies, METRO Cash & Carry customers select their own items andtake them with them to their restaurants and shops. With this uniquebusiness-to-business concept, the company has grown to become aleading international player in self-service wholesale.
Company History
METRO Cash & Carry is a leading international company in self-service wholesale and operates more than 600 outlets in 29countries. With over 100,000 employees worldwide, the companyachieved sales of € 31.7 billion in 2007. By generating almost 50percent of the total sales, METRO Cash & Carry is the top-sellingsales brand of the METRO Group. Assortment and service of METRO Cash & Carry’s unique business-to-business model aretargeted only towards professional customers such as hotels andrestaurants as well as small and mid-sized retailers or institutions.The company offers these special groups a high level of assortmentcompetency both in food and nonfood as well as attractive wholesaleprices. An efficient and internationally conferrable concept ensuressuccess in entering new markets.
METRO Cash & Carry – A story of expansion
The self-service wholesale trade came to Europe in the year 1964when METRO SB-Grrkte GmbH & Co. KG was founded inMülheim/Ruhr. The initiator and driving force behind this concept wasProf. Dr. Otto Beisheim. In 1967 the Franz Haniel & Cie. companybecame a partner in the new venture. Prof. Dr. Otto Beisheim, theFranz Haniel & Cie. GmbH company and the Schmidt-Ruthenbeckfamily then each held one third of the shares in the German METROactivities and thus constituted the “original group of partners”.As from the year 1968 the concept was extended beyond theGerman borders, with the Dutch company SteenkolenHandelsvereeniging N.V. (SHV) as a new partner. The two sides jointly established Makro Zelfbedienigsgroothandel C.V. with theoriginal group of partners holding 40 percent of the shares in thisactivity. Within the framework of a first major expansion driveMETRO/MAKRO Cash & Carry entered the market in nine WesternEuropean countries by 1972. In the nineties, METRO Cash & Carryexpanded its activities to Portugal, Turkey, Morocco and to EasternEurope.
In July 1996 METRO Cash & Carry merged with Kaufhof Holding AGand Asko Deutsche Kaufhaus AG and the METRO Group wasfounded. That year also saw the group’s going public. The Metrostock is the only retail stock listed in the German blue-chip index“DAX 30“.The first step into Asia was taken when METRO Cash & Carry movedinto China in 1996. Today the company is present in 5 Asiancountries: China, India, Japan, Pakistan and Vietnam. The METROCash & Carry business is going to be further internationalized andexpanded with the focus on Eastern Europe and Asia. Already bytoday, more than 80 percent of the staff is working outside of Germany. In many countries the company is on of the majoemployers.
METRO in Pakistan
METRO Cash & Carry announced its operations in Pakistan inJanuary 2006. Since then, it has established itself as a potentialmarket leader in wholesale.Under the supervision of Managing Director Mr. Giovanni Soranzo,METRO Cash & Carry Pakistan has opened its first store in the cityof Lahore in October 2007.The company’s country head office is also based in Lahore andcurrently employs over 400 people in two offices..
METRO Cash & Carryscommitment to Pakistan isalso echoed in its donations tothe President’s EarthquakeRelief Fund.
 The companydonated €100 000 in January2006 towardsPresident's Earthquake Relief Fund. It also has plans to funddevelopment activities in the country in association with the GermanInvestment and Development Company. Such activities have

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