The Right Way to

Start BusinessBlogging

Jon Buscall

So you’re thinking of starting a business blog?

Excellent

.I know from experience that customers increasingly want businesses toshow them what they do, how they think, and who they are. Blogs are agreat way of doing that.Getting started with a blog can be as easy as the click of a button what with the existence of a stack of free blog-hosting services out there. But by taking a few minutes to read this E-book you will know how to give yourself the best platform to build your success on.I know you’re busy so my aim is to get you quickly up to speed with theessentials. You can find out plenty more about business blogging by doinga bit of research. But this E-book will tell you some of the practical things you need to know to get started.If you have any questions, or want to know more about how a business blog can help your company communicate more effectively, don’t hesitateto get in touch.

Very best wishes,Jon

Introduction

Jon Buscall, PhD

Tel: +00 46 - (0) 758 68 79Email: jon@jontusmedia.com Web: www.jontusmedia.comTwitter: @jonbuscall

Before you do anything, purchase a domain name that will suit yourpurposes.If your company already has a website consider

not

just setting your blogup in a subdirectory: e.g. www.yourdomain.com/blog/Instead, purchase a domain name that reflects what your business does.For example, if you’re a canine behaviorist you could select something along the lines of www.dog-training-tips-comto complement your established website at www.yourdomain.com. Or if you’re, say, anpsychoeducational assessor who helps kids go with something like www.help4students.org.If you’re a freelancer, it might be better to justuse your own name if people already know that.No matter what, make sure you host your blogon a server rather than using a free service(such as Blogger.com). This means you retaincontrol of your site and build the value of thedomain, rather than helping someone else build theirs. You can buy your domain atGoDaddy or000domains For hosting I recommendMediaTempleandEnginehosting

The Right

Domain Name

A good domainname is animportant part of your overalldesign