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P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
WHO IS THE AUDIENCE YOU HAVE? WHO IS THE AUDIENCE YOU WANT?
Ideally, a customized campaign for each person Cluster into demographics Target the demographics
P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
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Are you selling a photo? Are you selling a service? People are searching for authenticity.
P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
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Walk into the Gap Browse Visit the your shelves website Try Browse something through on photos Go Add to the image cash register to cart Purchase Purchase image Repeat Tweet customer sale Right a Yelp review
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Widen your funnel (facebook friends, email list, instagram followers, business cards) Improve your conversion (open rates, click thru rates, bounce rates) Never forget what your ultimate conversion is (revenue, likes, etc)
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MEASURE
photoshelter.com/mkt/research
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Your business isnt scaleable You have nite amount of time erefore, competing on price as the basis of your sales strategy is ludicrous.
P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
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SEO
Top three results garner ~60% of clicks CTR on page 1 ~8.9% CTR on page 2 ~1.5% People arent going to page 2
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P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
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photoshelter.com/mkt/research
SEO Cookbook
Create a hit-list of keywords Search for each keyword to nd your online competition Use MajesticSEO.com to gauge competitiveness Start building your SEO
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Keyword hit-list
Text
jackson hole photographer jackson hole nature photographer oxbow bend photography jackson hole panoramic photos best jackson hole photographer
P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
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P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
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Gauge competitiveness
Text
P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
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Text
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SEO isnt perfect, but theres a lot of smart people working on search Build the largest online footprint possible is is another reason to participate in social media
P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
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Getting people to your website is hard work. Features to consider: Convert them while you have them captive!
Searchable E-commerce Portfolio Private galleries High resolution le transfer
P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
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P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
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P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
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EVERYTHING IS A TEST
FACULTY GRADES
PhotoShelter
MajesticSEO: 14,189,389 backlinks 60,930 domains Opensite Explorer Domain Authority 87/100 Page Authority 89/100 Facebook Shares 932 Facebook Likes 666 G+ 7,675 Facebook (40k) Twitter (40k)
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P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
MajesticSEO: 15k backlinks 453 domains Opensite Explorer Domain Authority 53/100 Page Authority 61/100 Facebook (12k) Twitter (26k) Instagram (35k) Website: ash-based, non-responsive design, no sales Workshops Burn Magazine Lens blog interview
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P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
Jackson Hole, Wyoming. Speaking at the @photographyatthesummit workshop with @jodicobb and @joseazel. #desolate #mountain #thunderclouds
Jodi Cobb
MajesticSEO: 1181 backlinks 85 domains Opensite Explorer Domain Authority 37/100 Page Authority 48/100 Facebook: 536 likes Twitter: none Instagram: none Website: ash-based, non-responsive design, no sales
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P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
Callie Shell
Facebook: none Twitter: none Instagram: none G+: none Website: coming soon! Good press for Obama coverage
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P H O T O S H E LT E R | S E A R C H E N G I N E O P T I M I Z AT I O N F O R P H O T O G R A P H E R S
HOMEWORK
Homework
Jodi is creating an Instagram account this afternoon Jodi is uploading a Venice water photo Were following Jodi this afternoon Were all going to either blog or Facebook about the workshop and link to speci c photographers who inspired us Were all going to answer who is our ideal customer
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