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1
 A Letter rom the Razorsh Global CEO
2
Introduction
 
4
 
Research Insights
Introducing the Razorsh Social Infuence Marketing Survey I Shiv Singh 8
Measuring Social Infuence Marketing
Introducing the SIM Score I Shiv Singh 38
 The Future o Social Infuence Marketing
 
Can Social Ads Do Better Than Display Ads? I Chris Bowler 40 Viral Marketing through Social: No Free Lunch I Greg Pomaro 42Have Social Graph, Will Travel I Andrea Harrison 45Social Media: The Last Quarter Mile o Customer Relationship Management I David Baker 48Ten Ways to Make the Twitterverse Work or Your Brand I Diana Stepner 50
Conclusion
52
Contents
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