Description

Companies are increasingly looking to web analytics as a tool for clearly defining the ROI of their online marketing campaigns. Please join us at our July meeting as Kyle Bumgardner, Director of Business Development with WebsiteBiz, discusses how marketers can use web analytics data to make informed media decisions and improve ROI across online and offline marketing initiatives. Using a WebsiteBiz client as a case study, Kyle will discuss best-of-breed web analytics platforms currently in use throughout the industry, along with key metrics that helped the client make informed marketing decisions.