Strategic Management Issues of Coca-
To know about the strategic management issues of multinationalcompanies
To know about the strategies of the multinational companies
To characterize the challenges of international strategicmanagement
To know about the international strategic management process
To identify and characterize the levels the internationalmanagement strategies
To know about the Coca-Cola Company’s strategies managementprocess.
COPE OF THE STUDY
This study has focused upon the Management Issues those arefollowed by the Coca-Cola Company for capturing the global market. Through our report we try to find out the global challenges of International Strategic Management to assess the basic strategies,describe the international strategic management process of Coca-ColaCompany. We hope this study will help to whom, who want to knowmore clearly about strategic management, its issues as well as the keyfactors which affect the process of Internationalization for a company.
ata and Methodology
We examine secondary data of which related to the StrategicManagement Issues at the global based Market. Data are collected onvarious issues from annual report of Coca-Cola Company (2005-2009).In our report we analysis the monthly, quarterly, half-yearly newsReview of this company. Based upon this data we like to analysis theEconomic Review, Statistical Strategic condition of the Coca-ColaCompany. Both the official and regional website helps us to find outmore related to the issues with the global market. Form those hugedata we take the necessary and used them for the analysis. Ouranalysis data are clearly represented in our main part of the reportthrough relevant chart, graph with proper description.