Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
186Activity
0 of .
Results for:
No results containing your search query
P. 1
Strategic Management Issues of Multinational Companies (MNCs): A Case Study on Coca-Cola Company

Strategic Management Issues of Multinational Companies (MNCs): A Case Study on Coca-Cola Company

Ratings:

2.5

(1)
|Views: 25,485|Likes:
Published by Zafour

More info:

Published by: Zafour on Jul 13, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

04/10/2015

pdf

text

original

 
Strategic Management Issues of Coca- 
I
NTRODUCTION
A global perspective is a matter of survival for businesses. Strategicmanagement is the process of specifying anorganization's objectives,developing policies and plans to achieve these objectives, andallocating resources so as to implement the plans. The Coca-ColaCompany (Coca-Cola) is a leading manufacturer, distributor andmarketer of Non-alcoholic beverage concentrates and syrups, in theworld. The company owns or licenses more than 400 brands, includingdiet and light beverages, waters, juice and juice drinks, teas, coffees,and energy and sports drinks. The company operates in more than 200countries. Coca-Cola Enterprises is the world's largest marketer,producer and distributor of Coca-Cola products. It operates in 46 U.S.states and Canada, and is the exclusive Coca-Cola bottler for all of Belgium, continental France, Great Britain, Luxembourg, Monaco andthe Netherlands. Coca-Cola is the non alcoholic bottled beverages.
O
RIGIN OF THE REPORT
We
 
are lucky to say that our honorable course teacher Md. MuzahidulIslam
 
Lecturer,
 
Department of Management Studies, Faculty of Business Administration and Management, assigned us a report on
Strategic Management Issues of Multinational Companies(MNCs): A Case Study on Coca-Cola Compan
”.
 
 This report isprepared on the basis of secondary data.
O
BJECTIVES OF THE STUDY 
Every successful study should have specified and well-definedobjectives. A careful statement of the objective helps in preparing awell-decorated report facilitating others to take decision on it. Thespecific objectives of the study are to have knowledge about-
Page
1
 
Strategic Management Issues of Coca- 
 To know about the strategic management issues of multinationalcompanies
 To know about the strategies of the multinational companies
To characterize the challenges of international strategicmanagement
To know about the international strategic management process
To identify and characterize the levels the internationalmanagement strategies
 To know about the Coca-Cola Company’s strategies managementprocess.
S
COPE OF THE STUDY 
 This study has focused upon the Management Issues those arefollowed by the Coca-Cola Company for capturing the global market. Through our report we try to find out the global challenges of International Strategic Management to assess the basic strategies,describe the international strategic management process of Coca-ColaCompany. We hope this study will help to whom, who want to knowmore clearly about strategic management, its issues as well as the keyfactors which affect the process of Internationalization for a company.
D
ata and Methodology
We examine secondary data of which related to the StrategicManagement Issues at the global based Market. Data are collected onvarious issues from annual report of Coca-Cola Company (2005-2009).In our report we analysis the monthly, quarterly, half-yearly newsReview of this company. Based upon this data we like to analysis theEconomic Review, Statistical Strategic condition of the Coca-ColaCompany. Both the official and regional website helps us to find outmore related to the issues with the global market. Form those hugedata we take the necessary and used them for the analysis. Ouranalysis data are clearly represented in our main part of the reportthrough relevant chart, graph with proper description.
Page
2
 
Strategic Management Issues of Coca- 
L
IMITATIONS OF THE REPORT
As a student of faculty of Business Administration and Management,7
th
semester, this is our first initiative for making a report on “StrategicManagement Issues of Multinational Companies (MNCs): A Case Studyon Coca-Cola”. We were really unable to collect enough informationfrom due to their official restrictions. Many things were so confidentialthat we were not entitled to access there. Beside this we have facedthe following hindrances in preparing this report:
Lack of knowledge and experience
Short of time
Lack of computer facilities
Lack of sufficient privileges
Lack of communication facilities
Definition of Strategic Management
Strategic management 
is the process of specifying anorganization'sobjectives, developing policies and plans to achieve these objectives,and allocating resources so as to implement the plans. It is the highestlevel of managerial activity, usually performed by the company'sChief  Executive Officer(CEO) and executiveteam. It provides overall direction to the whole enterprise.
International strategic management 
is a comprehensive and ongoingmanagement planning process aimed at formulating andimplementing strategies that enable a firm to complete effectivelyinternationally. The process of developing a particular international
Page
3

Activity (186)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Suhair Mansour liked this
Cathy Jackson added this note
This article was very helpful
Tian Zhing Lim liked this
Filmore89 liked this
derek_thong liked this
Ann Carradine liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->