• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
Google Directions and Search on your website |Marketingeasy Internet Marketing Explained
Moo! Why don't raise the stickiness?
Here are 2 quick tips to make your website more user friendly and more SEO efficient using Free GoogleTools. Googlerecently introducedWeb Elements, which are simple snippets of really simple code you can copy/paste into your site’s HTML.Quick Tip 1 – How to insert GoogleSearch on my website?If you don’t have a Search tool on your website you may be missing an opportunity toimprove customer retention and conversions on your site.Because users want fast answers andbecause they are used to pop words and hit search, it’s a good idea to make theirlifeeasier on your website giving them a search facility,TheGoogle Custom Search Engine team has made it really easy to add custom search to any site. Just follow thesesteps:1) Access Google Web Elements2) Click on Custom Search3) Configure to automatically searchyour website.4) Copy the code5) Place on your website.Quick Tip 2 – Add Google Maps and Directions to your website.
 
Meet the Google Maps driving directions gadget that makes it easy for customers to get directions to your office orstore.Thanks to Google, businesses can now offer customers quick and easy step-by-step directions.The new Google directions gadget will allow business owners to pre-fill the direction “To” field with one or multipleaddresses, while leaving open the “From” field so that customers can input their address or some other starting point.From there, customers can print driving, walking or transit directions in just one click. Google will also providesuggestions for related addresses if users enter vague starting locations, as sometimes knowing the exact details of where you are ‘right now’ is difficult.The widgets are great for users and add a nice bit of functionality to sites. However, they’re only good for showingusers where you’re located. If you want Google to know, and to rank you accordingly, you’ll still need to tell thesearch engines where your bricks and mortar store is located. And that means using the text on the page to convey it.You can’t leave it up to the gadget.This helps you in 2 ways.1) It improves the stickness on your website. Users don’t need to leave your website to find directions.2) It helps to improve your Local Search SEO.As a smart small business owner, you want to make sure you cover your bases, so here’s a couple more tips:1. Grab the directions widget to make it easy for users to map out and find your location.2. Create a detailed,
keyword-rich Directions page to make it easy for search engines to map out your location
and consequently improve your SEO.CheersLucio Ribeiro
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...