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Service SectorMarketing
‘Airline Industry’
Prepared By: The 6 4’s Of TYBMS B
0
4
– Urvi Parikh1
4
– Kartik Raichura2
4
– Sumit Satardekar3
4
– Krupa Shah4
4
– Aditi Sharma5
4
– Karan Valecha
Prepared For:
 
Prof. (Mrs) Neela Nair
 
INDEX
1.Introduction
History Of Civil Aviation
 The New Policy
Changing Pattern of Government Regulations
Recent Developments in Civil Aviation
Domestic Air Carriers
Airport Infrastructure
Low Cost Airlines: A Preview
2.PEST Analysis3.Segmentation
4.
Unique Service Characteristics(4 I’s)
5.
The Goods-Service Continuum
6.
The Services Marketing Triangle
7.
Th e Marketin g Mix ( 7 P’s )
Product
Price
Place
Promotion
People
Process
Physical Evidence
of 00

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