VIRTUAL UNIVERSITY OF

PAKISTAN

Name: Hamad Afzal

Student ID: mc070202797
Degree Program: MBA
Specialization: Marketing
Analysis of Marketing Strategies of
Toyota Corolla
 Introduction
 A strategy consists of a well thought out series of tactics to
make a marketing plan more effective. Marketing strategies
serve as the fundamental underpinning of marketing plans
designed to fill market needs and reach marketing objectives.
Plans and objectives are generally tested for measurable results.
 A marketing strategy often integrates an organization's
marketing goals, policies, and action sequences (tactics) into a
cohesive whole. Similarly, the various strands of the strategy ,
which might include advertising, promotion and public relation
can be orchestrated. Many companies cascade a strategy
throughout an organization, by creating strategy tactics that then
become strategy goals for the next level or group. Each one
group is expected to take that strategy goal and develop a set of
tactics to achieve that goal.
 This project is about the marketing strategies of Toyota corolla
for its CKD 1.3 L version
Objectives
 To do comparative analysis of Toyota with Honda
 To study the marketing strategies adopt by Toyota in
automobile industry
 To enhance my analytical skills in the field of
practical application of marketing
significance
 Learn how to analyze the raw data
 Learning how to conduct survey
 Provide the identification regarding the
marketing plan
 Provide the practical experience for
competitive analysis
Structure of Marketing Department
Function of Marketing
Department
 Arrange the events of the government
institutes
 Prepare the potential customer list
 Make region performance report
 Provide selling skills to dealers employee’s
 Contact with the Govt. institutes
 Contacts with the banks for leasing
 Establish the new dealership network
 Monitor the sale at dealers
Target Market

 Potential Customer
 Present Customer
 Pricing Strategies
 Product line Pricing
 Promotional Strategies
 Advertising
 Public Relation and Community Building Show
exercises
 Personal Selling
 Direct Marketing
 Swot Analysis
 Strength
 Brand image
 Market Leadership
 Easy availability of spare parts
 Dealership network
 Suitable for rural area
 Weakness
 Always charge the premium price
 Management Control by local partner
 Swot Analysis
 Opportunity
 Switching diesel market toward petrol and CNG
market
 Failure of competitor model
 Unacceptability of competitor model
 Price increase in 1000cc
 Threat
 Government reducing the excise duty on imported
car
 IR interest rate Higher
 Reduction in Diesel prices
 Entrance of the new Firms
Data Collection
 Exploratory research
 Secondary data (Toyota Website, Toyota Dealers,
Ac Nielsen research group, Business recorder,
Consumer survey )
Data collection tools
 Interview Schedule
 Questionnaire
Data processing
 Word Processor
Data Analysis
 Exploratory Data Analysis
Conclusion
 From all research which I have done on
the marketing and brand strategies that
Corolla is distinct affordable and profit
able for the company
 Majority of the respondent believes that
Toyota has good image in the market
 Research shown that people show more
concern for car which is fuel efficient
Recommendation
 Market Development
 Market penetration
 Advertising the new system
 Training user with new skills and knowledge
 Achieving Global reach
 Monopoly issue
Thank You