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HP Keeps Print Relevant

HP Keeps Print Relevant

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Published by quocirca

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Published by: quocirca on Oct 04, 2013
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HP keeps print relevant in a digital world
Louella Fernandes, Associate Director,Print Services and Solutions
Quocirca Comment 
HP keeps print relevant in a digital world http://www.quocirca.com © 2013 Quocirca Ltd 
There is a continual need for printer vendors toinnovate and ensure their products remainrelevant in
fast evolving mobile anddigital world. At its recent press and analystevent in Barcelona,
HP’s Printing and Personal
Systems Group (PPS)
discussed the “New Styleof IT” and how it is addressing the shift in IT
landscape that embraces mobile, social, cloudand big data.
announcements relating tomobile printing and digital workflow aim toimprove the mobile print experience as well asdrive productivity improvements throughdigitising paper-based workflows, as morebusinesses operate in a hybrid environment of paper and digital documents.
HP’s Touch to Print Enterprise MFPs
So far mobile printing has been anything buteasy, due to a complex range of solutions fromdifferent vendors.
Quocirca’s research
amongstorganisations with over 1,000 employeesrevealed that just 20% of organisations hadimplemented mobile printing with a further 70%indicating they would like the capability but hadnot yet deployed mobile printing. Certainly thelack of mobile printing standardisation acrossprinter manufacturers has created someconfusion in the market. The new Mopriaalliance, announced in September 2013, of whichHP is a member along with Canon, Samsung andXerox, seeks to address this by creatingstandardisation between both printer vendorsand mobile OS vendors.To date, HP has had one of the broader range of mobile printing offerings through its ePrintplatform. HP has now showcased its first MFP tosupport secure mobile printing using near-fieldcommunications (NFC). The HP LaserJet 800Series supports wireless direct printing and NFCprinting through a short-range 802.11 built-innetwork capability. An NFC enabled smartphoneor tablet can now discover the printer, enabling auser to
touch and print
” at the MFP.
This meansthere is no need for the user to find the correctprinter on the network.HP demonstrated this with the HP TouchPadElite, and is working with mobile OS vendors tointegrate the NFC print capability. Although thismobile print approach requires an NFC-enabledmobile device, Quocirca was impressed with thesimplicity of the approach which is what isneeded to drive further mobile print adoption.The Mopira alliance will undoubtedly see moreNFC enabled printers hit the market
othervendors offering this capability include Samsungand Dell.HP is also making this capability available to itsinstalled base through a new print accessoryproduct that will enable wireless direct and NFCprinting to older LaserJets. This will cost $69.99
or €40 and can potentially be a cost
-effectiveapproach to enabling mobile printing whilstleveraging existing investments in HP devices.HP also continues to offer ePrint Enterprise formobile printing, which is particularly suited tomulti-vendor print environments where printusage tracking and reporting is needed.
Paper to digital workflow
Paper and digital documents continue to co-existin most business processes. More and moreprinter vendors are promoting the MFP as adocument hub rather than a peripheral device just for printing or copying. The buzz around big-data often focuses on the explosion of digitaldata that businesses are coping with, butoverlooks the huge amount of data residing inpaper format. By utilising the MFP beyond printto support digital workflow improvement,businesses can reduce their reliance on thepaper trail and improve productivity, enhancesecurity and ultimately gain better control of document processes.
HP keeps print relevant in a digital world http://www.quocirca.com © 2013 Quocirca Ltd 
General awareness and use of scanning is on therise, as users become more aware and used toscanning paper documents and storing themeither in the cloud (such as Dropbox, GoogleDrive, Microsoft SkyDrive) or through connectedECM platforms such as SharePoint. More MFPsnow offer scan-to-cloud capabilities directly fromthe MFP panel.
For instance, HP’s Flow MFPs can
connect with cloud services as well as HP FlowCM Professional 1.2, the latest update to itscloud content management offering.Meanwhile, HP Embedded Capture is a newserver-less content capture and route capability,with custom pre-defined workflows integrated inthe MFP front panel. Quocirca believes that thiseffectively enables
business-process automationunder a button
, and expanding awareness andusage of these capabilities will be fundamental indriving better use of MFPs as document workflowand productivity tools.
Since bringing its PC and print divisions togetherunder its new PPS group, there was always thedanger printing would become de-focused in thewider PPS picture. However, HP has worked hardto develop an integrated strategy that makes themost of its strong heritage in both marketspaces.Its new enterprise MFP range with broadermobile and document workflow capabilitiespositions HP well to expand its share of arelatively flat market. HP also sees goodopportunities in emerging markets and hopes itslatest MPS offerings will drive further mindshare.Nevertheless, competition in the market isintensifying, particularly around value solutionssuch as document workflow. With demandingmobile users have high expectations of theiraccess to corporate networks and applications,printing must be easily enabled otherwise itrepresents a lost opportunity for all printervendors.HP is certainly developing the right capabilities toensure that the MFP remains a part of theequatio
n in the “New style of IT”, but so are its
competitors and the future of print certainly liesnot just on what is
the printed page but
that page is integrated into business processes in
today’s mobile and cloud
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