A Definition of Direct Selling
•
A Method of distribution of consumer goodsand services through personal (sell to buyer)contract away from fixed business locations,primarily in a home
. ----
Industry TradeAssociation in Washington DC•
A form of selling without retail outlets,distributors, wholesalers or any type of middlemen
.--
Baker
(1984)
•
The marketing of consumer goods andservices directly to consumers in their homesby way of explanation and/or demonstrationthrough a salesperson. The location can alsobe a friend’s home, the workplace of thecustomer during breaks or other places awayfrom shops
–
Federation of European Direct SellingAssociation (FEDSA)
Leave a Comment