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COMMUNITYSUPPORTS DUKE
Media coverage oflacrosse allegationshas little, if any,negative influence onimpressions of Duke.
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5
EAT SMART, MOVEMORE IN 2007
Aspart of a Dukefitness and nutritionprogram, employeesand departments canwin a makeover.
 WORKING
@
DUKE
imBurrucker isn’t a runner,but she’ll lace up her sneakers for a13.1-mile race to support Duke Law School graduates pursuing careers in public service.“I ran my last mile 30 years ago – or so I’d thought,”said Burrucker,47,the law school’s director ofpublic interest and pro bono programssince 2002.Burrucker is running in the Thunder Road Marathon in Charlotte onDec.9to raise moneyfor the lawschool’s Loan Repayment AssistanceProgram (LRAP).The program provides financial support to graduates who accept jobs with public interest organizations.“By choice,my hours are long,”Burrucker said.“We have a lot ofprobono projects.I have to be selective when deciding which ones to overseeand which ones to become directly involved in.I enjoy helping thestudents and our community. That a program,person or university can make a difference on campusand in the world is at the heart ofDukeUniversity’snewstrategic plan,“Making aDifference.” The plan,approved by the Board of  Trustees in September,builds on Duke’sspecial strengths to chart a bold path,emphasizing the diversity ofthe Dukecommunity and its ties to Durham and the world.It places high priority on strategiesconnecting knowledge to real-world challengessuchas global health care,social justice andprotecting the environment.“Wearefortunate at Duke to be part ofa great university,with aunique opportunity to make a difference both at home and around the world,President Richard H.Brodhead said.“Making a Difference”guides the university’s priorities for the nextfiveto eight years,investing $1.3 billion in student needs,faculty,programming and facilities.Of this,$350 million is slated for arevitalized Central Campus toinclude new programming andresidential housing.An additional$551 million will modernizecampus facilities and $248 million will be invested in academicprograms.“This is a very ambitiousplan,”Provost Peter Lange said.“It aspires to make Duke a really distinctiveplace thatfosters new opportunities to shape positivesocietal change.”Lange,along withPresident Brodheadand Vice Provost for Academic Affairs John D.Simon,ledthe two-year,campus- wide effort to develop“Making aDifference.The planoutlines strategies toachievegoals groundedin Dukescorethemes:interdisciplinarity,knowledge in the service of society,diversity,internationalization,affordability and access and theenduring importance ofthe humanities and interpretative social sciences.
AP
OSITIVE
W
ORKPLACE
Dukeis Durham’s largest employer,and,according to the plan,Duke wants to continue to be among the most respected.The plan reaffirmsDuke’s close connections with Durham,home for slightly more than half ofDuke’s employees.It seeks to build upon the success ofthe Duke-Durham Neighborhood Partnership’scollaborative programs with 12neighborhoods and eight public schools near campus. The plan notes Duke’sresponsibility to ensure that “working atDukeshould be a positive experience,with employees treated fairly and encouraged to develop to the best oftheir abilities and talents.”“We are deliberate in our efforts to continue to make Duke a greatplace to work,said Executive Vice President Tallman Trask III,a closecollaborator in the development ofthe strategic plan. Trask said that about halfofthe university’s annual expense is onits people – $1.7 billion of$3.2 billion in 2005.“Making a Difference”includes a new Faculty Enhancement Initiativeto recruit diverse people committed to innovative forms oflearning andteaching,and to connecting knowledge to real world issues.“Most ofthe people who worat Duke want something compelling in their workand in their working environment,and this plan providesthat,Lange said.“It’s exciting to play arole in making a great university better,and we’re counting on the contributionsofevery member ofthe Dukecommunity to help us do that.”
K
This paper consistsof30% recycledpost-consumer fiber.
SEE
MAKING A DIFFERENCE
,PAGE 7
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 Where IsDuke Headed?
Duke’s strategic plan sets goals for excellence
Invests $1.3 billion over five to eight years in student needs,faculty,programming and facilities.States Duke University priorities,goals and themes for enhancing Duke’s excellence while strengthening distinctive qualities.Focuses on enhancing education ofstudents and extending Duke’scontributions to society.Includes key expenditures of$248 million for academic programming;$350 million for Central Campus transformation and $551 millionfor facilities modernization.
THE STRATEGIC PLAN AT A GLANCE
TALKING WITHCLINT DAVIDSON
Aconversation withDuke’s vice presidentfor Human Resourcesabout the importanceof preventive healthand more.
Kim BurruckerProvost Peter Lange, left, and Vice Provost for Academic AffairsJohn D. Simon led the effort to develop the new strategic plan.
NEWS YOU CAN USE :: Volume 1, Issue 8 :: November 2006
 
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Fight the flu with free shots
Through January, Duke faculty and staff can receive flu vaccine shotsat the Employee Occupational Health and Wellness clinic and sitesacross campus. The vaccinesare free of charge to Dukefaculty and staff with a currentDuke ID. No appointment isnecessary. Vaccines areavailable at the EOHW clinic inthe red zone basement of theDuke South Clinics Building.Hours are 8 a.m. to 4 p.m.Monday to Friday (exceptWednesday from noon to 2 p.m.). The schedule and locations areavailable at
www.hr.duke.edu/eohw
.Information will be updated on theWeb site as times and locations are added.
Safety information and crime statistics availablefrom Duke Police
Each year, the Duke University Police Department publishes an annualsecurity report. The report, which is a requirement for all Title IVinstitutions under the federal Clery Act, includes crime statistics forthe past three years and information about Duke’s campus securitypolicies. Some offenses tracked are reported crimes such as sexoffenses, aggravated assault, arson,burglary, auto theft, murder andmanslaughter, robbery and weapon,drug and liquor law violations.Faculty, staff and students canrequest a printed copy of the2006-07 report by callingDukePolice, (919) 684-4602,or view it online at
www.duke.edu/web/police
(select Clery Report.)
Duke OIT provides new way to schedule meetings
Duke community members who want to use their computers toschedule individual or group meetings now have access to a newpersonal calendaring tool, dCal. The tool is provided at no cost byDuke’s Office of Information Technology (OIT).dCal allows users to track individual, group, room and resourceschedules to schedule meetings with other dCal users with the optionof sending an e-mail invitation. This can be done at work, home orremotely by desktop application or the Web interface at
http://dcal.duke.edu
.The tool is compatible with Palm and Windows Mobile data deviceslike Treos, Motorola Qs and others and is supported through the OITHelp Desk. dCal features include task and contact management andthe option to authorize administrative assistants to manage calendars.Duke OIT can help implement dCal, or users can set up their ownaccounts. For more information, visit
http://dcal.duke.edu
ore-maildCal-questions@duke.edu.
Chemerinsky is Duke’s 2006University Scholar/Teacher ofthe Year
Erwin Chemerinsky, Alston & Birdprofessor of law and political science, hasbeen selected by a faculty committee asDuke’s 2006 University Scholar/Teacherof the Year. At Duke Law School,Chemerinsky teaches courses inconstitutional law, federal courts andfederal practice of civil rights and civil liberties. He also teachesconstitutional law to undergraduates in the Department of PoliticalScience. He received the award at the university’s Founders’ Daycelebration Sept. 28. The General Board of Higher Education andMinistry of the United Methodist Church sponsor the award.
LOOKING
AHEAD
@
DUKE
NOVEMBER 16
::
The GreatAmerican Smokeout, LIVE FORLIFE information tables, 11 a.m. to1p.m., Duke North Cafeteria andDuke Clinic Food Court.
NOVEMBER 18
::
Holidaycraft sale and open house, free,Sarah P. Duke Gardens. Craft saleis from 10 a.m. to 2 p.m. Openhouse is 1 p.m. to 4 p.m. withmusic, treats and a reading byReynolds Price. A concert byceltic violinist Jamie Laval is at8p.m. (Concert tickets are $14.)
DECEMBER 7
::
Universityholiday party, 2 p.m. to 4 p.m.,Von Canon rooms in the BryanCenter.For more events, check theuniversity’s online calendarat http://calendar.duke.edu
News
briefs
Duke remains in favorable standing despitemedia coverage of lacrosse allegations
F
rom mid-spring through summer,media coverageabout allegations involving the Duke men’s lacrosseteam bombarded the public.In April alone,Duke wasfeatured in nearly 33,000 stories,including nightly coverageon cable news shows and major stories in
 Newsweek
and the
 New York Times
.But according to research commissioned by Duke’sOffice ofPublic Affairs,the media coverage hashad little,ifany,negative influence on peoplesimpressions ofDuke.Most alumni and thegeneral public regard Duke favorably and wouldbe likely to recommend the school to others.Researchersfrom Penn,Schoen & Berland Associates compiled data from 786 and 831telephone interviews conducted in late April andmid-June,respectively,to analyze the effects ofthecontroversy on the public’s impressions ofDuke.“Despite an unprecedented amount ofmediaattention,ultimately the lacrosse incident did nothave a negative impact on Duke’s reputation andthe Duke University response to the situation was widely seen as appropriate,said Brian Hardwick,vice presidentfor Penn,Schoen & Berland Associates. The study showed that the public displayed strong approval ofDuke through April with 67 percent ofpeople who payattention to the news rating Duke favorably,witha5percent margin oferror.By mid-June,that numberrebounded to 82 percent,placing Duke on par withuniversities such as Harvard and Stanford.Residents ofDurham County and Duke alumni rateDuke even higher than does the general public.In April,97 percent ofalumni respondents said they felt either“very favorable”or “somewhat favorable”to theuniversity.By June,thatfavorability among alumni was 98 percent. Among residentsofDurham County, where more than half ofDuke’s employeeslive,86 percent seeDuke favorably and 93percent said theywerelikely to recommend theuniversity.“People haveexpressed a wide rangeoffeelings to me,”President RichardH.Brodhead said.“On the whole,I have found a wide levelofacknowledgement that Duke is taking this situationseriouslyand addressing the keyissues.”Brodhead and his leadership also received high marksfrom alumni with 78 percent reporting that they feltfavorable about Brodhead.“Seeing support like this,you’re certainly encouraged,but on another level,after what happened,I don’t think you can get complacent,”said John Burness,senior vicepresident for public affairs and government relations.“You don’t have 75,000 media stories without it having some effect.” The university is stepping up efforts to communicatethe vitality ofits student bodyand major contributionsDuke makes to society.
By Kelly RohrsOffice of Public Affairs & Government Relations
Ihave foundawide levelof acknowledgementthat Dukeis taking thissituation seriously andaddressing the keyissues.
—President Richard H. Brodhead
Jesse Longoria, former DukeStudent Government president, isinterviewed by MSNBC for TheAbrams report in March. Longoriagraduated in May.
FavorabilityLikely toRecommendDuke
Percentage of Durham County residentswho rated Duke high in the poll by Penn,Schoen, & Berland Associates.
 
DUKE’S EMPLOYEE HEALTH PROGRAM BEGINS NEW INITIATIVE
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A
balanced diet and regular exercise should be alifetime goal – not just a New Year’s resolution thatfades away as soon as a fast food craving sets in. That message is part ofa new initiative organized by LIVE FOR LIFE,Duke’s employee health promotionprogram.Starting in November,employees can register onlinefor
Eat Smart, Move More at Duke
,an initiative coordinated with the North Carolina Division ofPublic Health.Theinitiative begins Jan.15 for 10 weeks.During the program,weekly tips on how to start andkeep healthy diet and exercise habits will be posted onlineand sent by e-mail to participants.“It’s for people at all levels offitness,”said JenniferPrish,program coordinator.“You set your own goals,and we’ll provide the support.” Aspart of 
Eat Smart, Move More at Duke
,employeesand departments can also enter an essay contest to win afitness and nutrition makeover.The essay – up to 500 word testimonials from employees or departments – mustdescribe why the candidate should win and must besubmitted by Dec.4.One employee and one department will be selected Dec.11. The makeover begins Jan.15 when
Eat Smart, Move More at Duke
kicks off.During the program,makeover winnerswill post and track their activities and successesonline for others to read.“Wearelooking for people whoarereadyto takesome action and make a change,”Prish said.“We want togive them the tools they need tobe healthy and motivated,so they can keep it up after the 10 weeks.”LIVE FOR LIFE will offerprizes to makeover winners.Once a week,the employee winner gets Dinner On Demand,apackaged gourmet meal ready to cook.That winner alsoreceives a weekly fitness andnutrition consultation,as well asagym membership for 10 weeks. The department winner receives a monthly cooking demonstration and group presentations from nutritionistsand fitness instructors,including Brenna Crowson,personal trainer to Mrs.North Carolina 2006 Staci Wallace.Department members also get gym passes for the durationofthe program.“They’re getting a team ofprofessionals usually reserved for celebrities,Prish said. All participants in
Eat Smart, Move More at Duke
 will beeligible to receive prizes for recording their health goals, weight and exercise online.Employees who finish the 10 week program will receive $100 in LIVE FOR LIFEdollars for use at the LIVE FOR LIFE store.
By Elizabeth MichalkaWriter,Human Resources Communications
EatSmart,Move More Win a makeover in ‘07
e
mployee
spotlight
W
hen LIVE FOR LIFE FitnessManager LaurenUpdykeruns outdoors,shefaces the same dilemma – finding a place to storeherkeys and cell phone. The issue grew increasingly frustrating in 2003 while shetrained for her first 26.2-mile marathon.She stuffed theitems down her sports bra.But after working up a sweat,her chest was painfully scratched and chaffed.Updyke asked her mother,Joanne Clobridge,to sew apocket on the front ofher sports bra.It was thesolution Updykehad been hoping for.She could storeher items in the pocket,without worry.Updykebegan wearing the garment during herjogs,even with clients in LIVE FOR LIFE,Duke’semployee health promotion program.The POWEPOUCHcaught the attention offellow fitnessenthusiasts,who wanted their own.Over time,theirfeedback and encouragement helped Updyke design afinal product and open her own business,gracie’s gear.“I would not have done it ifI was not at Duke,”said Updyke,who has worked at Duke since 2001.“Thesupport I get has been wonderful … ifyou don’t havethat,you fail. As fitness manager for Duke’s employee wellnessprogram,Updyke manages programs like the DukeRun/Walk Club and conducts individual fitnessconsultations.She had no experience in clothing design,marketing or business and relied on friends and colleaguesatDukewith thatexpertise.With their help,she launchedher business six months ago,producing three styles ofthePOWER POUCH.Eachincludes athree-compartment,zippered pocket. The POWER POUCH comesup higher on the chest than averagesports bras,offering greater coverageand support.The fabric,a polyester,spandexblend is soft and doesn’tcause chaffing;it also includes ananti-microbial finish that eliminatesodor.Asmall loop on the shoulderholds earphone cords.“She just thought abouteverything,”said Susan Ficks,administrative assistant in oncology services.Ficks has been a memberofDuke’s Run/Walk Club and wasamong those who tested the POWER POUCH prototypes. The average cost for the POWER POUCH is $35. The tops have been featured in national and internationalpublications.
 Running Times
 will feature the POWER POUCH during the holidays.“For now,my goal is to reach as many women as I canand as fast as I can,”Updyke said.She knows her productcan keep women safer and more comfortable – something she hopes will encourage them to exercise independently.“For manypeople,”Updyke said,“that one barriertakes them home versus the track.”
By Elizabeth MichalkaWriter,Human Resources Communications
MEET LAUREN UPDYKE, FITNESS AFICIONADO AND ENTREPRENEUR
BY THE NUMBERS
2.5
Years to developPOWER POUCH
3
POWER POUCH stylesavailable
6
Months gracie’sgearin business
4
Colors available
10
Investors
20
Newspapers that featuredPOWER POUCH
1,500 +
POWER POUCHES sold
$80,000
Amount raised to startgracie’s gear
The POWER POUCHLauren Updyke, left, runswith a colleague.
Getting Started
Register now through Jan. 15
www.hr.duke.edu/eohs/livelife/
Employees without onlineaccess may register in personat LIVE FOR LIFE, Room 04290,Red Zone, Duke Clinic.
L
LIVE FOR LIFE FitnessSpecialist Gail Komm assessesDivinity School AssistantProfessor Thea Portier-Young’sfitness level. Komm will workwith Eat Smart, Move Moremakeover winners.
Eat Smart Move More 
at 
DUKE 
We are lookingfor people whoare ready totake some action andmake a change.”
Jennifer PrishLIVEFORLIFE program coordinator
GOT QUESTIONS?
Call (919) 684-3136.
WANT MORE INFORMATION?
www.graciesgearandtraining.com
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