Description

Your audience is skipping your TV spot with a DVR. They’re talking about your product on Twitter.
They’re chatting about you on Facebook. They’re searching for you on Google. In a world that is
increasingly empowered by social media, connected by screens, out of your control and enchanted
by innovation, all that matters is the story your customer tells about your brand — your brand’s value,
in 140 characters or less. Is it a good story? A bad story? Or just no story at all?