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Market Intelligence Survey Questions
Where are you currently accessing the Internet?
1At work2At home3A friend or relative's house4At school, college or other educational establishment5An Internet cafe6Some other public location (eg library,information centre.)7Somewhere else8Unknown
Do you have access to the Internet at home?
1Yes2No3Unknown
Do you have access to the Internet at School, college or other educational establishment?
1Yes2No3Unknown
Gender
1Male2Female3Unknown
Year you were born
1Under 18218-24325-29430-34535-39640-44745-49850-54955-5910Unknown
What is the highest level of education you have achieved?
1Primary School or less2Some Secondary School3Completed Secondary School4Some Further Education College5Associate Degree or Diploma6Bachelor's Degree7Post Graduate Degree8Unknown
What language do you primarily speak when you're at home?
1English2Afrikaans3IsiXhosa4IsiZulu
Nielsen Online Demographics Report
 
5Sesotho6Sepedi7Setswana8SiSwati9Tshivenda10Xitsonga11IsiNdebele12Unknown
Do you have a mobile phone?
1Yes - without Internet Access/WAP2Yes - with Internet Access/WAP3No4Unknown
Which of the following best represents your working status?
1Working full time (30+ hours per week)2Working part time (less than 30 hours per week)3Not currently Working4Unknown
What is your occupation?
1Clerical/Administrative2Craftsman/Craftswoman3Education4Executive/Managerial5Operator/Labourer6Homemaker7Military8Professional9Sales10Service Worker11Full Time Student12Technical13Self-Employed14Retired15None16Other17Unknown
Please indicate your marital status:
1Single/Never Married2Married3Living Together/Partnership4Divorced5Separated6Widowed7Other8Prefer not to say9Unknown
Please indicate the main Industry Group of the company you work for:
1Agriculture2Mining3Utilities or Sanitary Services4Construction
 
5Manufacturing Durable Goods6Wholesale Trade7Retail Trade8Transportation9Manufacturing Non-Durable Goods10Finance, Insurance or Real Estate11Communication12Private Household Services13Business and Repair Services14Personal Services Except Private Household15Educational Services16Hospitals17Entertainment or Recreation Services18Medical Services Except Hospitals19Social Services20Other Professional Services21Forestry and Fisheries22Public Administration23Armed Forces24None/Don't know25Unknown
How many employees work at your company?
11 - 425 - 9310 - 19420 - 995100 - 4996500 - 9,999710,000 +8Don't know/Prefer not to say9Unknown
What Department do you work in?
1Administrative/Clerical2Corporate/Operation3Engineering/Design4Finance/Accounting5Human Resources6Legal7Manufacturing/Production8MIS/EDP9Purchasing10Sales/Marketing/Research11Service/Support12Other13Don't know/prefer not to say14Unknown
How many people, including yourself, live in your household?
112233445566
of 00

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