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1
 Spectrum Life Management 
Gino Maccaroni803.321.59991233 Calhoun Street Newberry SC 29108spectrumlm@comcast.net website:http://www.spectrumlifemanagement.com This manual is the exclusive property of Spectrum Life Management, Inc. Its use isrestricted and contains information which is proprietary. It is not to be reproduced inwhole or in part. 2009
SPECTRUM’S EXECUTIVE CAREER ADAVCEMENT WORKBOOK 
 
2
About Gino Maccaroni
 
SPECTRUM LIFE MANAGEMENT
 
PROVEN PRINCIPLES FOR PERSONAL AND PROFESSIONAL ADVANCEMENT
Gino Maccaroni is the Founder and CEO of SpectrumLife Management, has more than 25 years of experience as a marketingconsultant and entrepreneurial strategist providing Senior-level career advancement management, coupled with artistic and business developmentfor senior corporate leaders, world-class independent recording artists, prominent songwriters and entertainers, as well as mid-senior level jobseekers. He has worked with Fortune 500 executives as well as small tomid-size firms. Gino is a creator and champion of innovative image projection solutions, consultant-style selling strategies, and Executive JobMarket Intelligence.Gino is an innovative and highly effective consultant who delivers results ina multi-discipline environment. He possesses a unique blend of businessexperience, insight and practical savvy, whereby, he providescomprehensive personal and business solutions that improve processes andoperational performance. He is a respected leader with sales, marketing,communications, restaurant and jazz club operations, public relations and public affairs experience. He is a motivator who brings high energy,enthusiasm and creative ideas as well as comprehensive life-coaching,leadership training and theological and philosophical insight to his clients.
 
3Table of Contents1.
 
Introduction ……………………………………………………………. 4-52.
 
Let’s Begin! ……………………………………………………………. 63.
 
Know Yourself and Your Career Objectives ……………………………7-84.
 
Your Guide to Success: An Overview ………………………………….. 9-105.
 
About Your New Spectrum Resume ……………………………………. 11-126.
 
4 Career Defining Questions ……………………………………………. 137.
 
Spectrum’s Self-Analysis Worksheet …………………………………… 148.
 
Spectrum’s Career Campaign Flow Chart ………………………………. 159.
 
Post Your New Resume ………………………………………………….. 1610.
 
The Value of Uniqueness ………………………………………………… 1711.
 
Mastering Your Speech ………………………………………………… 18-1912.
 
Capturing Your Voice …………………………………………………… 2013.
 
How to Research and Choose Targeted Industries ………………………. 2114.
 
Career Search on Companies …………………………………………….. 2215.
 
Using LinkedIn …………………………………………………………… 2316.
 
Using Directories and Search Engines Sites ……………………………… 24-2517.
 
Meta-Search Tools …………………………………………………………26-2718.
 
Career Related Sites ……………………………………………………….. 28-3719.
 
Industry Research Tools …………..……………………………………….38-4020.
 
Social Networking Sites ……………………………………………………41-4221.
 
Recommended Search Engines Sites ………………………………………. 43-4422.
 
Multi-Industry Professional Resources …………………………………….. 45-73
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