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IT Industry Performance Annual Review: 2008-09
Press Conference
New Delhi: July 14, 2009
 
•T
racking the Indian IT Hardwaremarket for over 12 years.•Completed 24 successful roundsof the study.•Conducted in Top 22 cities of India.•Findings projected to All India urbanMarket.•Covers a sample of 14,000 + Households10,000 + Establishments•Conducted twice a year H1 FY: Apr to Sept.H2 FY: Oct to March
The LongestThe Largest
 
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Data is collected after the last mile
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Factors in Market/customer sentiments
Complete & Accurate Profile of the buyers.Identification of key market trends and emerging segments helps in identifyingmarket expansion opportunities.Captures changes in users perspective to give cues for innovative marketing.Gauge buying and usage behavior to give cues for product development.Accurately gauge the extent of replacement and up gradation taking place.
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