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Alibaba:Competing inChina and beyond
By-Aditya PrakashAshish Baharani 
 
ABOUT ALIBABA
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Alibaba Group was established in 1999
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Alibaba’s Mission: “To help small and mediumenterprises grow”
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Started with 2 websites:www.alibaba.comandwww.china.alibaba.com 
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For Japan it launchedwww.alibaba.co.jpin 2002
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Websites were simple and easy to browse. Andconvinced many SMEs safety of online payment
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Alibaba aimed for global presence and went forIPO in October 2007
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