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Lakia Ross Creative
eBrochure Spring 2009
Print Design
404.216.1379 | kia@lakiaross.com
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Lakia Ross Creative
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How I Work
Tank you for your consideration!
I know that working with a reelance designer the rst timeoten prompts a ew questions. Sometimes morethan a ew concerns, too.
How successul will I be ininterpreting your needs? How can I do it most eec-tively? How can I do it most efciently? How muchwill it cost?
Laying Te FoundationTe rst thing I do ater being assigned a project isinormation-gathering, which may require meetingsand conversations between me and your key sta.I am interested—not only in scheduling, budgetand job specications—but also in your preerences,target audience, and objectives. And, o course, I will want to know all the user eatures and benetso the business, product or service that you are wanting to promote. Although this process is somewhat time-consuming,it is also crucially important. It will help sharpenyour ocus and objectives, and it will help ensurethat what I produce is not only creatively excellent,but strategically targeted.
For your convenience, meetings may be conducted via phone, e-mail, online conference or AIM.
Developing Te Right IdeasGood creative work doesn’t oten come in a ash o inspiration; usually it comes rom lots o trial anderror. Tis is why I also need to take the time to
Lakia Ross Creative
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consider several approaches (concepts), work themthrough, try them out, then revise them. In addition,there are usually some practical and unctional ends Ineed to tie up beore submitting my ideas—printingestimates, scheduling requirements, etc. All this, plus the need to schedule my workow in abusinesslike ashion, means that I normally
ask forup to ten days, depending on the job’s complexity,before I submit my rough concepts for your review.
O course, i you have a rush project or deadline pres-sure I can adjust my workow and timing accordingly.
Te rough concepts should only be viewed by yourproject manager and just one or two others.
Tisensures that we all stay ocused on the problem andare not distracted by too many personal opinions.My rough concepts will be adequate to convey whatI believe is the best approach to take, taking intoconsideration your budget, schedule, objectives, andpreerences. On the other hand, they are not so well-developed as to have wasted time and eort i Ineed a course correction. Ater viewing my rough concepts, send me yourcomments. Te more objective and specic you canbe, the better I will be able to respond. Commentsare our input or revising the rough concepts into anished one. With the input gathered rom second presentation,urther minor renements are made as necessary.
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