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Caiet de exerci ii Exercises for advanced students 23 V. THE NEWSPAPERS AND THE MAGAZINES 1. Complete the following sentences which open and close business letters: a. Our firm is aware that you are exporters of b. Your name was given to us by c. We are informed that your firm produces and we would be interested in d. If you are interested in buying our merchandise we inform you that e. We are very interested in your offer as so f. If you agree with our terms, please g. We are looking forward to h. We thank you for your confidence in us and i. Having favourably solved our first offer, we hope j. We would certainly appreciate k. You may be sure of l. Enclosed to this letter m. With our best thanks n. We kindly entrust you that we are able to settle the matter 2. Translate into English the following letters : a. Letter of ordering Stimate domnule Causio,Ve ig si al turat comanda noastr , Nr. DR4316, de pulovere pentru tineri, toate culorile im rimile pe care le oferi i n catalog.Am hot rt s accept m reducerea de 15 % i condi iile de plat pe care le dori i, dar insist

 ms rediscut m ace ti termeni contractuali n viitorul apropiat.Ve ig si al turat documentele de transport i ordinul de plat de la Banca Northminster dinBirmingham.Dac nu ave i n stoc obiectele solicitate, v rug ms nu ne trimite i altele care s le nlocuiasc .V-am fi recunosc tori dac a i face livrarea n termen de 6 s pt mni. A tept m cu ner bdarer spunsul dumneavoastr .Cu respect,Lionel CraneDirector general

Caiet de exerci ii Exercises for advanced students

24 b. Letter of complaint Stimate domnule Causio,V scriu pentru a face o plngere n leg tur cu transportul de pulovere pe care l-am primit ieri nurma comenzii noastre din data de 10 martie.Cutiile n care erau ambalate puloverele erau desf cute ip reau c s-au rupt n timpultransportului. Din documentele pe care ni le-a i trimis, am constatat c 30 de obiecte au fost furate,avnd valoare general de 1.500 . Din cauza deterior rii cutiilor, alte cteva obiecte nu mai pot fivndute ca articole noi.Pentru c vnzarea s-a f cut n bani ghia ,v rug ms ne contacta i urgent pentru a stabilicompensa iile. Ve ig si al turat o list cu bunurile disp rute i cele deteriorate, iar noi vom p strastocul intact pn cnd vom primi instruc iunile dumneavoastr

 .Cu respect,Lionel CraneDirector general 3. Choose a topic and write a letter: a. Request for a catalogue from a firm of tapes and cassettes whose products you have seen at a fair. b. You are the director of an advertising agency, answer to the proposal of co-operation of atelevision station. c. Answer the two letters you have translated before, on behalf of Mr. Causio.d. Write a letter of complaint for the products you have ordered from a company of cosmetics. Theitems arrived to you very damaged. e. You are the manager of a firm which offers shipment for goods. Write a reply to another company, explaining the ways in which you can help them withtransport. f. You are the manager of a small company. Write a letter to a larger company in the samefield, proposing to cooperate in certain activities.

Caiet de exerci ii Exercises for advanced students 25 4. Finish the sentences: 1. It is important that this paper 2. My mother took me to the cinema so that I 3. He didnt dare ski lest he 4. I wish you 5. I suggest that he 5. Replace the Infinitive in brackets with the appropriate forms of the Subjunctive: 1. You had better (to listen) to me. 2. It is likely that he (to be) awarded a prize. 3. Iwish you (to learn) better. 4. I asked her if this (to be) what she meant. 5. You look as if you (to be) tired. 6. Whoever they (to be) tell them to wait. 7. Even though she(to ask) she would not have been given an answer. 8. It is high time you (to make up) your mind whether you want to do the job or not. 9. She had rather (to come) withyou. 10. I should like to have a rest rather than (to join) you on the trip. 6. Translate into English: a. A sugerat s ne petrecem vacan a la mare. b. M ndoiesc c va fi aici pn mine. c. Dac estenevoie putem s ne oprim acum. d. Ai face mai bine s mergi cu noi. e. Chiar dac ai fi insistat nul-ai fi convins. f. S-a hot rt ca proiectul s fie gata pn la sfr itul lunii. g. Ar fi bine s noteziaceste lucruri ca s nu le ui

 i. h. Mi-e team s nu se strice vremea. i. Prefer s nv totul de lanceput. j. Mi s-a ordonat s -mi schimb programul de lucru. k. Oriunde ar lucra, ea ntotdeauna va fil udat de toat lumea. l. Indiferent ce gnde ti despre mine nu i dau rochia mea s-o por i la bal. 7. Conceive a composition on one of the following topics: a. Things you would rather do. b. If you were the first man on the moon, what would you write back home?c. Which are your secret wishes?

Caiet de exerci ii Exercises for advanced students 26 8. Translate into English: a. Pentru aniversarea celor zece ani de la c derea Zidului Berlinului, ministrul federal german pentru problemele tineretului, Christine Bergmann, i autorit ile noii capitale a Germanieireunificate au invitat circa 1000 de tineri din Europa la o s rb toare ce va dura mai multe zile i careva avea punctul culminant pe 9 noiembrie, seara, de-a lungul urmei fostului Zid i mai ales n fa aPor ii Brandenburg. n plan politic, fo tii pre edin i sovietic

 i american, Mihail Gorbaciov iGeorge Bush, protagoni tii reunific rii germane, fostul i actualul cancelar, Helmut Kohl irespectiv Gerhard Schroeder, vor lua cuvntul pe 9 noiembrie n Bundestag (camera inferioar a parlamentului german). n perioada 5-10 noiembrie, tineri cu vrste cuprinse ntre 16 i 25 de ani,veni i din Germania i alte 24 de ri europene, vor avea ocazia s cunoasc ora ul i istoria sa is discute mai ales cu martori direc i ai c derii Zidului Berlinului. n zilele denumite de guvernulgerman Festivalul european al tineretului, tinerii vor asista la numeroase conferin e privind rolulBerlinului n Europa i rela iile Est-Vest, avnd ocazia de a i face cunoscute opiniile privindedificarea n comun a continentului european, declara doamna Bergmann []. ( Romnia Liber , 4noiembrie, 1999). b. Revolu ia din decembrie 1989 a adus n spa iul cultural romnesc o problem pu in dezb

tut :rolul elitelor n societate. Pn la acel moment teoria social i politic avusese drept principale inte grup rile socio-profesionale, structurile i raporturile dintre clasele sociale. Dinamicasocio-politic postdecembrist a scos la iveal insuficien a unui asemenea tip de analiz .Diversitatea actorilor politici, coagularea raporturilor dintre liderii sau promotorii proceselor schimb rii i diversitatea structurii sociale ce se nfiripau n societatea deschis de imploziatotalitarismului, aduceau n prim planul reflec iei sociale nevoia de nuan are a discursului clasial. iaceasta ntruct, dincolo de clase i categorii sociale, de ac iunea colectiv , spontan sau organisat ,articularea structurilor politice democrate i a societ ii civile a focalizat interesul social asupraafl rii i impunerii de lideri. S ne amintim de sloganul nceputurilor revolu

iei Avem nevoie de unHavel al nostru, care, n afara conota iilor antiiliesciene, a fost expresia ofertei reduse de personalit i apte s i asume promovarea transform rii radicale beneficiind, n acela i timp, de oacceptare social convenabil . Paradoxal, odat clamat, acest imperativ nu a fost prilej decompromis ntre personalit i sau grup ri politice aflate n centrul evolu iilor politice. Dimpotriv ,orgoliul unora a prevalat n fa a oportunit ilor revolu iei, iar sloganul i-a accentuat repedetr s turile luptei staliniste pentru putere, transformndu-se practic n Jos Iliescu!. Revolu ia nu afost furat ci a fost ratat , unele dintre elitele aflate la startul revolu iei nefiind preg tite pentru ast pni complexitatea partiturii, au optat pentru aria nvr jbirii n speran a de a i consolida pozi iile. (Alexandru Florian Elitele

 i revolu ia , in Societate i cultur , 1/1998).

Caiet de exerci ii Exercises for advanced students 27 9. Read the following text and then answer the questions. [] The ongoing political and economic transformations in the Republic of Moldova have induceda process of reorganisation in the sphere of media and in the legal framework of the journalist work.The lack of proper legal regulation in the totalitarian era has made it practically impossible for themedia to publish any critical information concerning the upper ruling circles and a whole range of social phenomena. The legislative vacuum engulfing the sphere of social life was affecting themedia as well. In recent years, media situation has changed considerably. In the course of establishing a government of law, society could not disregard the media. There was an urgent needto establish a legal basis for the work of journalists. The recent political and social changesdisclosed many social cankers: drugs, prostitution, organised crime, corruption in the upper levelsof government, the existing problems of multiethnic relations, the decreasing social status of thelanguage of the most numerous ethnic group in the country, the need to adopt the Latin alphabet.The media were the first to sound the alarm; however, the response consisted in threats andaccusations aimed at the most intrepid and honest journalists. The lack of media legislation wasmore than obvious. The long-awaited day came in 1999 with the adoption of the Press and MediaAct (still within the former Soviet Union). On its ratification, the act came into effect in theRepublic of Moldavia. This act eliminated the strict political control over the press and providedacceptable work conditions for the journalists. It established the freedom of media and theinadmissibility of censorship. Now there was more freedom, but the responsibility of the editorialstaff and the author for the published information increased as well. Nevertheless, the freedom of press is not absolute. The press is prohibited from disclosure of state secrets, propaganda of war,cruelty, and violence, race, national, and religious discrimination. Another important point is thelegalisation of the right to publishing. The act established that media may be founded bygovernment agencies, lawfully acting parties and organisations, as well as by private persons of legal age. The act also regulated the relations between editors and founders, editors and authors,stipulating also the right of the editors to collect information. Thus, conditions were set to grantfreedom of speech and freedom of press and to give all power structures the opportunity to propagate their views through the mass media. This legislative act was in line with the requirementsof the respective historical period []. ( Freedom of Speech and Freedom of Press in the Republicof Moldova , by Alla Byelostechnik, in Balkan Media , vol. V, no. 2, summer 1996/1997).

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iTunes App Store | Google Play Store Sections I. COMMUNICATION PAST AND FUTURE II. PROPAGANDA AND PERSUASION III. MASSES OR ELITES? IV. THE POWER OF THE PRESS V. THE NEWSPAPERS AND THE MAGAZINES VI. THE RADIO AND THE TELEVISION VII. REVISION VIII. WHAT IS PUBLIC RELATIONS? IX. WHO IS THE IMAGE BUILDER? X. THE ORGANISATION XI. THE IMAGE OF THE POLITICIAN XII. MARKETING XIII. THE IMAGE OF A PRODUCT XIV. REVISION

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