At RAL…

India’s largest Channel Distribution Company

Vision

“To set new benchmarks in the FMCG industry,

by offering world class products
at affordable prices.”
Mission

“To maximise synergy between reputed brands

and market potential of the Indian
sub-continent by offering the
best product, distribution, support and
overall value in all the segments
that we represent.”
We promise…

“TRUST OUR EXPERIENCE”

30 years of distribution in
India and SAARC countries.
TRUST…
y of people in India for the past 3 decades.

y providing quality products at affordable prices.

y built brands like NIPPO, one of the market leaders in the

Dry Cell markets in India. Market Share 32%

y Built brands like Nuby (Luv n Care) one of the market

leaders in Infant feeding in India. Market Share 20%

y Built brands like Glide (ASR) one of the leading brands in

shaving in modern trade in India. Market share 20% in
modern trade.
OUR Strengths…
y Collaboration with International Brands -
Matsushita (Japan), American Safety Razors(USA) and
Luv’n’Care (USA).

y Reach - more than 10,00,000+ Retail Outlets covered through

3000 distributors across the country, covering the smallest
village grocery shops to Mega Lifestyle Chains and Hyper
Markets in Metros.

y Human Resources - a robust manpower of 625 field force.

y ERP - an online erp connecting all our 22 godowns with the

head office to the distributor point to gather information for
effective sales, inventory planning and execution.
EXPERIENCE…
y In building successful brands like Nippo, Nuby
and Glide.

y Catering to diverse product categories like Portable

Energy, Personal Grooming and Infant Care Products.

y Catering to diverse formats ranging from kirana

outlets, pharmacies, modern trade, CSD and other institutional
trade to exporting in Bangladesh, Nepal, Bhutan and Srilanka.

y Innovation – No other company does this!

Our own fleet of 250* Vans visit innermost part of the Rural India
to sell our range of products.
*Distrubutor owned vans are not included in this*
Business Verticals
Business Verticals

y Portable Energy

y Personal Grooming

y Infant Care
Nippo Batteries
y Nippo Batteries, today is a household name in India.

y First Indian dry battery company to have been certified with the
ISO 9001 and ISO 14000 International Standards for Quality.
y Nippo batteries is a BSE listed company with an annual turnover
of Rs.270 crores in 2008-09.
y Nippois second largest dry battery player in India with
32% market share.
y It is a name that stands for quality, consistency, safety and value
for money.
Glide

y Glide has established itself as a strong brand in the

Personal Grooming product categories in a short span for 4
years.

y Today, Glide enjoys a 8% market share in the disposables.

y 20% market share in the organized retail sector

of India.
Nuby
y With the focus clearly on bringing world class products to
Indian customers, Nuby was brought to India by RAL.

y Nuby, World’s No. 1 infant care feeding and teething company

with a presence in 155 countries.

y RAL has concerted efforts on developing this brand and today

it has a presence among 3000 babyshop outlets across the
country with a market share of 20%.
Purple Turtle

y With its in-house brand ‘PURPLE TURTLE’ designed to

address infant care & baby feeding needs across the lower
end price points across India.

y RAL has been able to provide a quality alternative, in infant

care, especially in bottles nipples and wet wipes at very
competitive prices to cater mass market in rural,
semi urban India.
Business Partners
 Business Partners

y Portable Energy

y Personal Grooming

y Infant Care
National Panasonic Matsushita Electric Works

y Matsushita and RAL are in collaboration for

manufacturing and distribution of dry cell batteries
and torches under the brand name “Nippo”.

y World’s largest electronic manufacturers, Matsushita

has over 600 companies under it.

y The company manufactures and markets over

15,000 products under brands such as Panasonic
and National.

y In fiscal 2007, Panasonic Electric Works Co., Ltd.

posted overseas sales of more than ¥234.3 billion,
accounting for 14.1% of consolidated net sales. As
of March 31, 2007, our overseas workforce totaled
17,888 employees.
American Safety Razor Company
y ASR (American Safety Razors) has been
active for 134 years in manufacturing,
marketing and distribution of personal
care products.

y ASR deals in wet shaving razors, bladed

hand tools, special industrial blades,
medical scalpels, razors and blades with a
turnover of $ 750 million dollars

y In India and SAARC countries, these are

marketed by RAL under the brand name
Glide.

y ASR is the second largest manufacturer of

shaving products in the world and does
private labelling for Walmart globally.
Luv n Care
y Luv n Care has been into manufacturing
and distribution of products(under the
brand name 'Nuby') of outstanding value
and exceptional quality for almost four
decades now.

y The company exports its products to 125

countries and generates 50% of its
revenue from exports alone.

y The company prides itself for having a

global monopoly in infant care products
and boasts of an annual turnover of $250
million. Plus it has 18 patents to its
credit.
Our Network
 Extensive Reach

y Reaches 10,00,000 Retail and Wholesale outlets across the

country.

y Reach ranges from small grocery shops to large format and

multi-outlet chains.

y Extensive representation and warehouse facilities, in every

state of India.

y Distribution to SAARC countries including Sri Lanka, Bhutan,

Nepal and Bangladesh.
Overview of India Operations - North
Overview of India Operations - East
Overview of India Operations - West
Overview of India Operations - South
RAL Delivery Vans
RAL Mela Vans
 RAL in Modern Retail

y Approx 50 Global and local retail formats present, out of which,

10 retail formats have national presence, rest are regional.

y RAL is registered in all Retail formats PAN India.

y Approx 2000 stores carry and display RAL range of products

Partnering Growth – Global Chains
Partnering Growth – India Chains
Eventful RAL
Eventful RAL
Stockist Meet
 Eventful RAL
Exhibition – Photofair 2009
 Eventful RAL
Exhibition – Ganga Sagar Fair in West Bengal
 Eventful RAL
Exhibition – Glide at display
 Eventful RAL
Exhibition – Nuby at Display
 Eventful RAL
Display of Glide at Big Bazaar
 Eventful RAL
Display of Glide at a modern store
 Eventful RAL
Outdoor Promotion for Glide
RAL in Media
 RAL in Media
Nuby wins “Mother & Baby Award 2009”
 RAL in Media
Hon’ble Finance Minister of India giving away Award to
Mr.R.P Khaitan, Our Chairman
RAL in Media
Press Releases
RAL in Media
Press Releases
RAL in Media
Press Releases
India’s FMCG Scenario
Forecast 2010
 Fast Moving Consumer Goods
Supply Abundant supply in metros. Distribution networks are being
beefed up to penetrate the rural areas.

Demand HLL expects the FMCG market to triple in market size by FY10,
which highlights the potential.

Huge investments in promoting brands, setting up distribution

Barriers to Entry networks and intense competition, but the sector is not
capital intensive.

Bargaining Power Some of the companies are integrated backwards, which reduces
of Suppliers the supplier's clout. Manufacturing is largely outsourced.

In case of branded products, there is little that the consumer can

Bargaining Power influence, but intense competition within the FMCG
of Customers companies results in value for money deals for consumers
(e.g. buy one, get one free concept).

Competition is faced from both domestic, MNCs and also from

Competition cheaper imports, which are increasingly visible in urban
markets. Price wars are a common phenomenon.
 Forecast 2010
y Rural and semi-urban
y 128 million population thrice the urban
y Market size growth from 48k to 100k Crores (Growth of 50% at
10%CAGR)
y Increase penetration from the current less than 1%
y Problems in the rural sector
y Low per capita disposable incomes
y Large number of daily wage earners
y Acute dependence on vagaries of monsoon
y Seasonal consumption
y Poor infrastructure – roads and power supply
y Urban
y Market 16.5k to 35k Crores (Growth of 100% at 20%CAGR)
y Intense competition – severe pressure on margins – Focus on
newer products, such as fruit juices

Source: Assocham Report ‘Future Prospects of FMCG’

Thank You!

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