2009 Australia & New Zealand SEO-SEM Salary Survey

Australia & New ZealandSEO/SEM Salary Survey

April 2009 –June 2009

Background

Most contemporary SEO/SEM Industry surveys have a strong focus on the Northern Americanmarket. In 2008, SEO Sydney Blogstarted the survey to gain a better understanding of theAustralian and New Zealand SEO/SEM industry. 2009 is the second edition of the survey.

Methodology

From April 09 until June 09, SEO Sydney Blogsurveyed Australian and New ZealandSEO/SEM professionals. The survey was promoted on the SEO SydneyBlog, in someAustralian forums and directly to leading search marketers.A total of 64 respondents took the survey. Respondents were directed to a web based survey(www.surveymonkey.com). The survey was fully anonymous and no incentive was given.

Key Findings

•The AU & NZ SEO/SEM industry is dominated by Males (83%)•Under 30’s dominate the Australian and New Zealand SEO/SEM industry (64%)•45% of professionals come from a Marketing background & 23% havemore than one areaof expertise ( for example: Marketing + IT, or Marketing + Web Design)•52% of professionals have more than 3 years experience. 34% of respondents have lessthan 2 years experience•75 % of professionals have worked for more than one company•53% of respondents work In-house and 6% are freelancing•SEO is the main activity (78%) followed by SEM (67%). 48% of professionals perform morethan one activity on regular basis (for example: SEO+ SEM)•50% of professionals earn over $60,000/year. 37.5% of respondents earn less than$50,000 a year.