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Study of Consumer Behavior regarding the brands of Mobile Handsets in Ludhiana city
 
Research Project ReportSubmitted to Punjab Technical University, Jalandharin partial fulfillment of the requirement of the degree of Masters in Business AdministrationBySanjeev Kumar SinghStudent (MBA)Roll No: 81501317095Department of Business ManagementPunjab College of Technical Education, Ludhiana2008-2010
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Certificate
This is to certify that the research project report entitled,
“
Study of Consumer Behaviorregarding the brands of Mobile Handsets in Ludhiana city ”
submitted in partialfulfillment of the requirement for the degree of Master in Business Administration atPCTE Ludhiana, (MBA I, Examination to be held in May 2009) of the Punjab TechnicalUniversity, Jalandhar is a bonafide research work carried out by Sanjeev Kumar Singh(MBA-1C, Roll no. 81501317095) under my supervision and that no part of this research project has been submitted for any other degree.The assistance and help received during the course of this investigation has beenfully acknowledged.Dated:30 Aprail, 2009 Ms. Deepa Kapoor Senior Lecturer Department of Business ManagementPunjab College of Technical EducationLudhiana2
 
Acknowledgement
In the successful completion of this project inspiration and guidance of many people was involved. A mere form of acknowledgement would be demeaning the statusof this whole effort which has had the blessings and supervision of the eminent personaround me.First of all I would like to thank whole heartedly
Ms. Deepa Kapoor
who wasthere to guide me at every step during the course of this project. She gave me tips for theimprovement in project whenever required.Special thanks to
Mr. K.N.S. Kang
,Director,PCTE for providing eminent direction. Apart from this I feel indebted to allfaculty members of PCTE, especially who have helped, developed the right kind of attitude and scholastic excellence in me. Last but not the least; I am very thankful to my parents, friends and all those persons who made this research project possible, for their consistent guidance and constructive criticism.Sanjeev Kumar SinghMBA I-CRoll No: 81501317095Punjab College of Technical EducationLudhiana3
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