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eWayDirect Social Media Policy
Overview
In today’s world, just about everything we do online can be traced and can have an impact (for better or worse) on a company.eWayDirect doesn’t want to control what is said on personal social networking websites. But we do want to remind you that thecompany policies on anti-harassment, ethics and company loyalty extend to all forms of communication.Part of eWayDirect’s mission is to “provide distinctive quality and unparalleled customer service,” and social media can help uswith this. However, there is a certain etiquette you should abide by when participating online, especially if you’re using socialnetworks for any business purposes. The goal of this document is not to be restrictive, but to provide some loose guidelines onproper social networking etiquette. A lot of this is common sense, but it is important that we have a consistent policy so peopleknow what is expected.
What Is Social Media?
Social media can be roughly defined as the tools and content that enable people to connect online, share their interests andengage in conversations. Examples include blogs, microblogs, wikis, media-sharing sites, social networks, and bookmarking sites.
Why Participate?
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Stay in contact with people you know
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Extend your network
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Formalize a relationship with someone you met in person by connecting online
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Establish new relationships with people you may not have met otherwise
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Learn who your acquaintances are connected to and ask for introductions
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Establish your credentials and build your professional reputation
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Become an authority in your area of expertise
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Be the go-to-person for information and referrals
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Build trust
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Sharing good information and engaging in conversations will help you become more trusted over time. People dobusiness with people they trust
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Learn new things
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Connect with thought-leaders and learn about new tools and trends
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See what others are saying about key issues and news
General Guidelines
These policies mainly apply to individuals who decide they want to participate in social media conversations on behalf of eWayDirect. We don’t want to force anyone to participate, but if you do, please make sure you understand and follow theseguidelines. Even if you don’t choose to officially participate, please be mindful that your behavior at all times reflects oneWayDirect as a whole. Do not write or post anything that might reflect negatively on eWayDirect.
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Always be honest and use your best judgment in all situations
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Be respectful of confidential information (clients, financials, etc.)
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Avoid plagiarism at all costs. Document all sources and give credit where credit is due
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Be professional in all situations, especially when accepting criticism
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Be authentic – include your real name, company name and title on all profiles and when commenting on business issueson other websites
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Consider the audience and community. Each community has different rules (spoken and unspoken) for engaging inconversations. Listen before you leap, learn the rules then start participating
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Participate, don’t promote. Bring value to your readers, watchers and followers. Give to get
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Write about what you know
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When in doubt, ask for help/clarification
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Seek approval before commenting on any articles that portray eWayDirect in a negative light
8414 Falls of Neuse Road, Suite 206Raleigh, NC 27615919.844.9031Corporate Headquarters200 Pequot Ave., First Floor Southport, CT 06890203.254.0404
www.ewaydirect.com
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