The Shopper Experience
The client in the pharmaceutical realm hasdierent needs and demands thana packaged-goods consumer, but Schawkmeets those demands with equal skill.The client must be condent that productinormation is correct, and Schawk’s processessignicantly improve the dependability othis crucial inormation, across languagesand geographies. Increasingly, too, aspatents expire and the sector becomes morecompetitive, drug packaging emphasizesaesthetics, such as highly designed packsrefecting sophisticated, multi-mediamarketing plans. Schawk’s workfow processesand design and premedia expertise ensurethat brand mandates are carried out precisely.
The Schawk Solution
Schawk developed a Pan-European packagingworkfow process. Appointed as the soleartwork and premedia supplier, Schawk putin place a team o on-sites within the client’sEuropean packaging services hub and createda dedicated Lie Sciences production team atone o Schawk’s own UK sites. This allowedSchawk to develop processes and qualitysystems and to create a culture within Schawkspecically ocused on the needs o thepharmaceutical sector. Eectively, Schawkunctioned as an extension o the client’sown packaging team and quickly realizedsignicant increases in right-rst-time scoresacross all European packaging.A vital component in Schawk’s successulcollaboration with this client was theestablishment o a production resourcecapacity that specializes in the pharmaceuticalsector but also can fex to manage largefuctuations in volumes o activity – oten usingSchawk’s Asian oces or ’round-the-clockwork on deadline. The shit rom servicing onesite to our meant a quadrupling in activitylevels, necessitating a scaled-up productionteam that can handle peak cycles romdistinct plants, even when they don’t coincide.
The Client Challenge
The client’s our principal plants in Europe hadmanaged the packaging process locally, usingour distinct regional processes and multipleartwork suppliers or each plant. There was asignicant lack o standard working practices,so too much time was being lost in the artworkphase and ineciencies within the processmeant that costs were high. The high numbero external suppliers involved across theregion also meant there was greater risko quality incidents.These were the inherited challenges, but anysolution posed its own new challenges. A ullEuropean rollout required satisying everyone’sexpectations within one workfow solution,no longer managing the expectations o ourclients individually. Furthermore, the plantshad all worked dierently or many years, andsome o their idiosyncratic ways o workingcould not disappear overnight. Schawk had tobe sensitive to the operational, cultural andlinguistic nuances o plants in our dierentcountries and strike a balance betweenprocess consistency and attention to nuanceso service style.