Market segmentation of Pizza Hut is quite simple and easy tounderstand. I’d like to discuss the market segmentation of pizzahut in headings of variables of it.
Geographic segmentation of Pizza Hut is worldwide. Now PizzaHut is serving more than 80 countries including Pakistan, UK,USA, Algeria, India, Russia, Cyprus, China, and Bangladesh etc…But we’ll talk about the Pizza Hut Pakistan. Pizza Hut Pakistan’sgeographic segmentation is the developed cities. Pizza Hut isavailable in Lahore, Karachi, Islamabad, Faisalabad, Hyderabad,Multan, Peshawar, Sialkot, and Rawalpindi. We can observe thatpizza hut is available on all provincial capitals of Pakistan.
Pizza Hut’s general market segment is younger generation. Butthey go wide in this thing. They segment high incomes andbusiness class families which can spend money on the best pizzasin the market. Pizza Hut’s global slogan is also describing itsmarket segmentation that is “
Now it’s time to eat more
”. But inPakistan, the slogan is “
Share the good times
”. Main age group is12-30 years. Pizza Hut Pakistan offers Halal foods to all itscustomers.
Pizza Hut’s psychographic segmentation includes people withhaving good attitude about food sense especially pizza group andthey want to have a good time with their friends and family asdescribed in Pizza Hut Pakistan slogan. It serves all types of personalities as they don’t have any product for specificpersonality.
Pizza Hut’s behavioral segment is the class where people love tospend money on eating. That’s why in Pakistan, Pizza Hut M.MAlam Road Lahore is the second largest outlet of the pizza hutoutlets generating more than $150,000 a month.
University Of Management and Technology, Lahore