State of the Data Integration Market 2008-2009
EXECUTIVE SUMMARY
Data integration is a critical and fundamental element in a variety of technologies,including data warehouses, business intelligence (BI) applications, service-orientedarchitectures (SOA), master data management (MDM) applications, and data-centric architectures. This white paper reviews the state of the market for dataintegration for 2008 and 2009. It defines data integration, discusses the trends inthe data integration market, and provides lessons learned from realimplementations. The information presented is based on the State of the DataIntegration Market Survey, a study of more than 300 global data integration usersconducted by Oracle in August 2008. It also incorporates industry research andprojections by leading analyst firms.
Customer feedback confirms thatcompanies are achieving significantbenefits from their data integration,including increased productivity, improvedcustomer loyalty, and lower deploymentand maintenance costs.
OVERVIEW OF KEY FINDINGS
The results from Oracle’s State of the Data Integration Market Survey clearly indicate that the data integration market is growing both in size and corporateimportance. It has matured from its extract, transform, and load (ETL) roots tobecome a top priority for leading companies. Because the business drivers for dataintegration are so compelling, it remains an investment area even in times of economic stress.Data integration manages the process of combining data from multiple sources intoa single, comprehensive view of enterprise data. The ability to transform cross-organizational data from heterogeneous sources into actionable, insightfulinformation has quickly become a competitive advantage for companies that haveembraced data integration. The market for data integration includes solutions and services for building,deploying, and managing data warehouses, information systems, and data-centricarchitectures. Implementing these technologies is critical for companies interestedin exploiting the advantages and agility offered by business intelligence and SOA tosurpass their competitors and grow market share. To provide context for the ensuing detailed discussion of the data integrationmarket, key survey findings are listed below. The remainder of this documentexpands on these points to further illustrate the potential value organizations canunlock by creating a unified view of enterprise data.
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