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Use New Media Tools Efficiently, Effectively
Rory MoultonColorado Mountain News Mediarmoulton@cmnm.orgfacebook.com/rorymoulton@roryamPart 1: Browser ConfigurationI.Properly configuring your web browser now will save you loads of time downthe line. The goal is to efficiently incorporate new-media tools into your dailyworkflow. Plus, it’s like organizing your closet – it just feels good.II.Finding, using Firefox 3.5.a.Why Firefox? Loads fast, cross-platform compatible, fully supported. b.http://www.mozilla.com/en-US/firefox/all.htmlIII.Tab setup, savinga.Ctrl or Apple + t opens new tab or click New Tab button b.To save multiple tabs that open when the browser starts: Open desiredsites in tabs, then (PC) Tools > Options > Main > Use Current Pages
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(Mac) Firefox > Preferences > Main > Use Current PagesIV.Keeping it all organized using Bookmarks Toolbar a.Bookmarks > Organize Bookmarks > Bookmarks Toolbar Part 2: Social Media ToolsI.Twitter: A microblog/text message-based communication stream. Twitter isextremely popular with news organizations and journalists who use it todisseminate content and interact with their communities of interest. Consideredthe best way to break news. Usernames are denoted by @twitteruser.a.Check it outi.http://twitter.comii.Open an account, then Settings > Account: complete bio, location,website > Save > Picture > Browse > Select photo > Save
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 b.Manually post using Bit.lyi.http://bit.lyii.Open an account and connect your Twitter accountiii.Paste URL in Enter Web Address Here box > Shorten > Write post before shortened URL (watch character count), use a #hash tagwhen applicable in Post to Twitter box > Post
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c.Automatically post using Twitter Feedi.http://twitterfeed.comii.Open an account. Connect to your Twitter account. Copy and pastethe RSS feed URL > Give it a name > Test RSS feed > If OK,Create Feed
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iii.To customize frequency, content, add Bit.ly account > AdvancedSettingsd.Building followersi.Follow topics, find people you know and follow them – they’ll benotified and may return the courtesy.ii.Retweet others’ posts by placing RT or via before the @usernameand then copy and paste their post.
 
Use New Media Tools Efficiently, Effectively
iii.Register with directories likewww.wefollow.comandwww.localtweeps.comiv.Use #hash tags to make your posts searchable (done by topic,location, people, event, etc.).II.Facebook: The Internet’s premiere social media site (for now).a.http://facebook.com b.Open a Profile account. Search for Friendsc.People with Profile accounts can start business pages called Fan pages.Invite your friends to become Fans of your business. Ask them to ask their friends. Promote heavily on homepage.d.Manually post an article with thumbnail image:i.Copy article URL > Sign in/go to Facebook Fan or Profile page >Profile > Wall > What’s on your mind? box > Link > Paste articleURL > Attach > Share
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Part 3: Embedded Media
“Grab the Code then Go Load”
I.Cover It Live: Live blogging with reader interaction, multimedia, pollsa.http://www.coveritlive.com b.Registration required. Can connect Twitter feed to CiL, interact withfollowers, post photos, videos, live poll readers.c.Tutorial: Homepage > Try It Now > Learn how to use CoveritLived.In action:http://www.greeleytribune.com/article/20090421/SPECIAL_MEDIA/904179955/1051&ParentProfile=1001II.Scribd: Display documents using a digital, page-turning toola.http://www.scribd.com b.Registration required. Most document types supported. Can make public, private or for sale. Offers embed code and direct URL. Easy upload.c.In action:http://www.gjfreepress.com/article/20090708/SPECIAL_SECTIONS/907089997/1081/NONE&parentprofile=1064III.Video using YouTube & FreeVideoCoding: Post video inside a storya.http://www.freevideocoding.com b.http://youtube.comc.No registration required. Just because you don’t have a videographer doesn’t mean you can’t have video! Rule of thumb: If video has an embedcode or a direct link is provided, grab it. If not, ask permission. If a reader watches a 2-minute video, then they’ve doubled their time on our site.d.In action:http://www.summitdaily.com/article/20090713/SPORTS/907139996/1056IV.Umapper: Insert an interactive map showing hot spots, crimes, etc.a.http://www.umapper.com b.Registration required. User-friendly mapping service.c.In action:http://www.gazetteonline.com/apps/pbcs.dll/article?AID=/20090423/NEWS/904239942
 
Use New Media Tools Efficiently, Effectively
Take Home Message: These tools are fast becoming industry expectation for a modern journalist. Once efficiently set up, you don’t need to spend more than 20 minutes a day torun an effective social-media campaign that will generate interest in you and your work and increase your paper’s visibility. Embedding media can take even less time. What you put into it, you will get out of it.Is this a fad? Social media is no fad. But, yes, the sites and applications – Twitter andFacebook – very well may be flavors of the month (but for the next few years). And whensomething bigger, better and buzzier comes along, we’ll do that too and the next one andthe next one and so on. This is the nature of online media. It’s fast-paced, dynamic, but powerful.LINKSAbout Twitter:http://tweetdeck.com/beta/help/tweetdecks-newbies-guide-to-twitter/http://help.twitter.com/forums/10711/entriesAbout Facebook:http://www.facebook.com/facebook?ref=pf General info/articles/blogs:http://www.thebigmoney.com/features/making-payroll/2009/06/15/dont-sell-out-your-friendshttp://stevebuttry.wordpress.com/http://www.slideshare.net/stevebuttryhttp://www.poynter.org/content/content_view.asp?id=899http://www.poynter.org/subject.asp?id=26http://www.buzzmachine.com/http://www.shirky.com/SCREENSHOT ENDNOTES
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