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State Bank Staff College, Hyderabad
SELLING SKILLS
 
 
SBSC
, Hyderabad
How does a customer buy?
Buying is not one but a bunch of 5decisions1. Your integrity and judgment
“you are there to take or give.”
2. Your company is dependable andhas a good after-sale service;
“you may make a distinction betweenyourself and your company, but yourprospect does not. “
 
 
SBSC
, Hyderabad
1.
Product or Service- Suitability,quality, delivery.
2.
Price.
Value for their investment. ( VFM)
3.
“When” because no one wants tospend money before it’snecessary
“People Buy Not because they understand your Product or Service,but 
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