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Manifesto #7:  The delicate art of balancingcommercial imperative anduser experience
Monday, 22 June 2009
 
What this talk is about..
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What is the customer’s perception of value?
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Can paying for a service actually enhancethe users' perception of the experience?
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Where & when are these value exchangeshappening?
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Will the tradition of distraction-basedadvertising ever work in the mobileenvironment?
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Which revenue models provide the bestexperience for the customer?
Monday, 22 June 2009
 
What this talk is not about..• usability• better & more features• cheap/low-cost• great design or apple ;)• advertising is evil
Monday, 22 June 2009
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