3IntroductionReturn on Investment: Ten GIS Case StudiesJ10214
Thousands o organizations in both the public and privatesectors have incorporated geographic inormation system (GIS)technology into their daily operations. Many can’t imagineworking without it, and the uses or this technology continue toevolve at a rapid rate.Return on investment, commonly reerred to as ROI, hasbecome a recurring theme in management publications and thetopic o seminars and conerence presentations. Why should agovernment agency or business care about its ROI on GIS or anyother technology?There are many reasons or exploring ROI. These reasons relatenot only to how an organization is perceived by others but whatit knows about itsel. This kind o sel-examination encouragesimprovements in processes that keep businesses protable andgovernment organizations eective. Justiying expenditures is anaccepted part o good business practice in the private sector and,increasingly, in the public sector. In an era marked by budgettightening, ROI analysis can answer the question that plaguesmanagers everywhere, “What have you done or me lately?”ROI analysis also provides a sel-check on job perormancethat boosts the condence o workers as well as constituents or investors.Workfow events, whether in business or government, generatetasks that result in products. Geography provides a context or relating workfow events, tasks, and products. As the languageo geography, GIS provides a ramework or organizing andmaintaining data, improving workfows by streamlining tasks, andgenerating products more eciently. GIS uses a knowledge-based approach that abstracts and serves geographicinormation, and it supplies the common link betweendepartments in an organization or between organizations. GIShas continued to keep pace with the demands o inormationtechnology and now delivers benets across and beyondorganizations.