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TABLE OF CONTENTS
EXECUTIVE SUMMARY:.......................................................................................2FM 100 with its slogan of As-salam-o-alikum Pakistan started operating on 23rdMarch 1995. Javed Pasha is the owner while Sohail Mumtaz is the CEO who ishandling the operations. ........................................................................................3The Hurdles:...........................................................................................................3HISTORY OF FM RADIO .......................................................................................5History:....................................................................................................................5Radio Waves:..........................................................................................................5Modulation:.............................................................................................................6
FLOW OF WORK .......................................................................................................7
Departmentalization ................................................................................................7Company Departments:..........................................................................................7Sales and Marketing:..............................................................................................7Functioning of the Department ...............................................................................8The Process:...........................................................................................................8Administration Department:....................................................................................9Finance Department:..............................................................................................9Programing Department: .....................................................................................10Part “A” ..................................................................................................................10FM-100 programs formatting ...............................................................................10
Part “B” ......................................................................................................................10
Production Department :.......................................................................................11Traffic Department:...............................................................................................12SWOT ANALYSIS OF FM-100 .............................................................................13STRENGTHS:.......................................................................................................13WEAKNESSES:....................................................................................................13OPPORTUNITIES:................................................................................................13THREATS:.............................................................................................................14What Do You Think About FM Radio? ..................................................................14SURVEY RESULTS:.............................................................................................15CONCLUSION:.....................................................................................................19RECOMMENDATIONS:........................................................................................19
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EXECUTIVE SUMMARY:
FM 100 started about 9 years ago, providing a new mode of entertainment for thepublic. Being the first radio channel they faced many hurdles like lack of moderntechnology to support operations and skilled human resources but by passage of time they were able to overcome them. FM 100 works as a net with closecoordination with all its departments. FM 100 gives proper training to their RJ’sgrooming them so they have a flourishing career.They are the market leaders targeting the masses and generating the major revenue.
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"Remember not only to say the right thing in the right place, but far more difficult still, to leave unsaid the wrong thing at the tempting moment." 
Benjamin Franklin (1706 - 1790)
It was nearly a decade ago that Pakistan's first FM channel, FM 100 burst ontothe airwaves, and reintroduced radio to the country's television-crazed audience.Broadcast to all the major urban centers, FM 100's hip, young DJs quickly builtup a sizable fan base, particularly among youngsters. They wooed them withlatest pop music and lively programmes that was a welcome change from theantiquated Radio Pakistan.Other channels, like FM 101, and most recently, FM 89, soon joined FM 100.These stations followed FM 100's popular strategy, and hired talented young menand women to present their programmes.FM 100 with its slogan of As-salam-o-alikum Pakistan started operating on 23
rd
March 1995. Javed Pasha is the owner while Sohail Mumtaz is the CEO who ishandling the operations.
The Hurdles:
FM-100 inherently does not possess modern technology to support its operation.One of biggest hurdle in becoming technology advances has been themanagement’s unwillingness and unawareness towards it. The result is that, thecompany is lagging far behind from the desired adoption of modern trends. FM-
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