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Nar Sm Guidelines Final9 12

Nar Sm Guidelines Final9 12

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Published by Nobu Hata

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Published by: Nobu Hata on Oct 08, 2013
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Social Media Policy and Guidelines for National Association of REALTORS®Staff 
 Social Media Team
Heather Elias
Director of Social Business Practice
 
Internal initiatives, staff training 
 
helias@realtors.org/ 202-383-1212
Nobu Hata
Director of Digital Engagement
External initiatives, industry relations
 
nhata@realtors.org/ 312-329-8279
 Pamela Kabati (DC Office)
Senior Vice President of Communicationspkabati@realtors.org
 
 
NAR Social Media Policy and Guidelines
 
v 1
NationalAssociationofREALTORS®
Page 2 of 14
Contents
Introduction: .................................................................................................................................. 53
1.
NAR’s Social Media Policy .................................................................................................... 53
 2.
NAR’s Social Business Strategy ........................................................................................... 64
 3
Global Guidelines .................................................................................................................. 95
3.1 Perception is reality ............................................................................................................. 95 4
Blog/website Guidelines ...................................................................................................... 146
4.1 Creating a new blog/website for NAR. .............................................................................. 146
4.2 Managing your NAR blog/website ..................................................................................... 147
4.3 How to blog effectively ...................................................................................................... 148
4.4 How to comment on other blogs/websites ......................................................................... 149 5 Facebook Guidelines ...............................................................................................................95.1 Why do our members use Facebook? ....................................................................................95.2 How members use Facebook ...............................................................................................105.3 Profiles, Pages, and Groups .................................................................................................105.4 Managing your NAR Facebook Page ...................................................................................116 Twitter Guidelines ..................................................................................................................126.1 Follow and be followed. Twitter is opt-in ..............................................................................126.2 Twitter is a river of information..............................................................................................136.3 Using Twitter for NAR purposes ...........................................................................................136.4 Managing an NAR Twitter account .......................................................................................137 LinkedIn, YouTube, and any other social media platform ......................................................148 Sharing information through NAR's primary social media channels ......................................14
 
NAR Social Media Policy and Guidelines
 
v 1
NationalAssociationofREALTORS®
Page 3 of 14
Introduction
Socialnetworksareaccessiblebyanyonefromanywhere.Yourpostsandcommentsareeasyforpeopletofind–anduseinwaysdetrimentaltoyouandNAR–iftheywantto.TheSocialMediaTeamhasputtogethertheseguidelinestoassistNARstaffandleadershipinengaginginsocialmedia.Ifthesebestpracticesarefollowed,thenyouwillbeabletomeaningfullyandeffectivelycommunicatewithothersusingsocialmediainawaythatbenefitstheindividualandNAR.Ifyouhaveanyquestionsregardingtheseguidelinesorhowtoapplythemwhenparticipatinginsocialmediachannelsinapersonalorprofessionalcapacity,pleasecontactamemberoftheSocialMediaTeam.Anyassociationstaffmemberorelectedleaderengaginginonline,electronicdialogueasadelegateoftheorganizationisrequiredtocomplywiththeguidelinesinthisdocument.TheseguidelineswillalsohelpyoufollowtheestablishedsocialmediapolicyintheNAREmployeeHandbook,includedhereforyourreference:
1 NAR’s HR Social Media Policy
TheAssociationrespectsyourrighttointeractandcommunicateaboutnon-workrelatedmattersusingtheInternet.InordertoprotecttheAssociationfromthepostingofcommentsandinformationthatmayhaveaharmfuleffectonitsreputationand/oritsemployees,wehavedevelopedthefollowingpolicy.Forthepurposeofthispolicy,“engaginginsocialmedia”meanspostingoruploadingcontenttoalltypesofinteractiveelectroniccommunicationsincludingbutnotlimitedtowebsites,blogs,socialnetworks,discussionboards,andlistservs.LimitedandoccasionaluseofAssociation’ssystemstoengageinnon-workrelatedbloggingisacceptableduringyourpersonaltimeatwork(forexample,duringlunch,duringabreak)ifitdoesnototherwiseviolatetheAssociation’spolicies,isnotdetrimentaltotheAssociation,anddoesnotinterferewithyourregularworkduties.YoumaynotuseyourAssociation-issuedemailaddresstoengageinnon-workrelatedsocialmediacommunication.Sincetheinternetispublicspace,youmustrefrainfromengaginginanysocialmediacommunicationthatmaydisparageorharmtheimageorreputationoftheAssociationand/oranyofitsemployees.Additionally,youmaynotengageinanyconductprohibitedbytheAssociation,andyouassumeanyandallrisksassociatedwithengaginginsocialmedia.Asablogger,youmustmakecleartoreadersthattheviewsexpressedareyoursaloneandthatstatements,opinions,andbeliefsdonotreflecttheviewsoftheAssociation.

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