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Crm in Banking Sector

Crm in Banking Sector

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Published by saintsheild

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Published by: saintsheild on Jul 17, 2009
Copyright:Attribution Non-commercial

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07/29/2013

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1
CUSTOMER RELATIONSHIPMANAGEMENT (BANKING)
 
2
WHY CRM IN BANKING ????
 
3
Ø
Consumers largely select their banks based on howconvenient is the location of bank to their homes or offices.
Ø
The pressures of competitive and dynamic markets havecontributed to the growth of CRM in the Financial ServicesSector.
Ø
Analysis suggests that a 5% increase in customer retentioncan increase profitability by 35% in banking business, 50% ininsurance and brokerage, and 125% in the consumer credit cardmarket.
Ø
Private Banks have traditionally viewed themselves asexceedingly
'Customer Centric'
offering what they believe to be highly personalized services to the High Net WorthCustomers.

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