C R E A T I N G
You know the game has changed. How do you ﬁt?
By Debra M. AmidonAfter 20 years of deepresearch and on-the-groundleadership,
Magazine has asked me toexplain our work in plainlanguage. And I have to do itin two pages (give me three,please!).The focus of ourresearch has been on helpingorganizations realize thechanges taking place inthe business and economicenvironment that have leadto the rapidly ascendingimportance of innovators ina knowledge-driven, rapidlychanging global environment.It is not only a complexsubject, but also a change thathas transformed a relativelysimple industrial economyinto an extremely complexknowledge economy. In anintroduction such as this, thedetails can be overwhelming.
All about you
So let’s leap the barrier by acknowledging that the bottom line is all about you– smart people. For it isaround smart people that thisnew economy evolves.Leadership in theKnowledge Economy isdifferent from the industrialor even informationeconomies.It is an economy in whichthe innovation capacityof every human being,enterprise and nation is fullyengaged. It is an economy inwhich culture and heritageare respected, commonalitiesare more important thandifferences, and aspirationscan be shared across boundaries.Intellectual capital (IC)originally described the needto harness the knowledge base of an enterprise and inthe context of prosperousinnovation. Most effortsresulted in three primaryfacets: Human Capital,Relational Capital andStructural Capital.To simplify this, we have broken it down further withour Triple Knowledge Lens(TKL) – a triangulation of aKnowledge-based Economy(commerce and business), theKnowledge-based Society(networks, communities andculture), and the Knowledge- based Infrastructure(organization, technology andenvironment).And then into the 15‘capitals’ people need to be
innovators. See howmany capitals you have:
Inventorying your ‘capitals’
Knowledge Capital: Howwell respected are you for thepower, depth and breadth of the knowledge assets in yourpersonal portfolio includingspecialized know-how,experience and knowledgemastery?
Leadership Capital: Doothers generally recognizeyou as having outstandingleadership qualities, skills, andcapabilities?
Innovation Capital: Do youhave proven and consistentcapabilities regarding theincubation, development,production and of marketingof innovative designs,processes, and systems?
Entrepreneurship Capital:How recognized are you forexhibiting entrepreneurialinstinct, passion, zeal, drive,and success?
Reputation Capital: Towhat extent do you work to build a positive image and
standing in your ﬁeld and how
are you perceived by others?
Diversity Capital: To whatextent do you proactivelymaintain, cultivate, andrespect diversity in yourrelationships, networks, andcommunity connections?
Brand Capital: To whatextent does the brandencompassing You.Inc havevisibility, presence andpositive mindshare in themarketplace?
Network Capital: Wouldothers consider you to havedeep, dense, far-reachingnetwork connections and
inﬂuence within those
Cultural Capital: To whatextent do others respect andtrust your unique constellationof values and the ethos
reﬂected in your mindset, way
of thinking, spirit, learningdesire, imagination andcreativity?
Social and CommunityCapital: Are you recognizedwithin the communities youinhabit to be an active highinvolvement contributor,participant, and representativeof all that’s good within thosesocial ecologies?