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Lakson Tobacco Company Ltd

Lakson Tobacco Company Ltd

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Published by arif

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Published by: arif on Jul 18, 2009
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01/25/2013

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 Lakson Tobacco Company
INTRODUCTIONINTRODUCTION
Tobacco business is a centuries old business. It has a very high growth rateand has seen many ups and downs. It has also been controversial over the periodof time and has been subject to many types of criticisms. But apart from all thesethings people do smoke and people want to keep on smoking. I start my discussionwith the history of tobacco.
HISTORY OF TOBACCOHISTORY OF TOBACCO
EARLY TOBACCO USEEARLY TOBACCO USE
1,000 BC Ancient temple carvings depict Mayan priests in Central Americasmoking tobacco through a pipe. Tobacco leaves become widespread inmedicine for use on wounds as a means of reducing pain. Later the Aztecsincorporate smoke inhalation into religious rituals. Two castes of smokersemerge: the pipe smokers at the court of Montezuma and lesser Aztecs who rollthe leaves into crude cigars.
470 - 630AD Mayan tribes begin to scatter - and tobacco travels with them.The leaf moves southwards to South America where it is wrapped in maize and palm leaves and smoked - and north where it is introduced to the nativeAmericans in the Mississippi area. In North America pipes are made from clay,marble or lobster claws. Some pipes, with two stems, are used for inhalingthrough the nostrils. Tobacco chewing is common, especially in South Americawhere the leaf is mixed with lime.
1492 Arawak people in the Bahamas, on an island Christopher Columbuschristens San Salvador, offer the explorer-dried leaves. Not understanding their significance, Columbus discards them. A month later Rodrigo de Jerez and
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 Lakson Tobacco Company
Luis Torres – returning from a trip into the interior of Cuba - stumble onvillagers inhaling the smoke from burning dried tobacco leaves through ahollow Y-shaped piece of cane called a tobago or tobaca. Jerez is thought to bethe first smoker outside the Americas. When Jerez returns to his home town of Ayamonte, during the Spanish Inquisition, the holy inquisitors accuse him of "consorting with the devil" when they see smoke coming from his mouth. He isimprisoned for seven years. By the time he is released, smoking is a custom inSpain. Jerez perhaps sets a precedent for the plant's controversial future.
1492: Arawak people in the Bahamans North America give Christopher Columbus burning leaves, pipes are made from clay, marble or lobster claws.
USE OF TOBACCO IN 20
th
CENTURY
1900 The Anti Cigarette League publishes a pamphlet claiming links betweencigarette smoking and brain disease.
1902 The Imperial Tobacco Company of the United Kingdom and TheAmerican Tobacco Company of the United States agree to end a trade war byforming a joint venture, the 'British-American Tobacco Company LTD'. JamesB. Duke, becomes the venture's first chairman.
1908 The New York City authority bans women from smoking in public. Twoweeks later Katie Mulcahey is arrested for violating the rule. As she is ledaway she declares, "No man shall dictate to me". Cigarette smoking was oftenseen as a symbol of women's emancipation.
1914Outbreak of World War I. General John J. Pershing, commander-in-chief of the American forces in France in 1917 calls tobacco "indispensable to thedaily ration". In Europe troops use cigarettes to pass time and to try to calmtheir nerves. The popularity of cigarettes in the armed forces associates tobaccowith patriotism.
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 Lakson Tobacco Company
1925 Despite the bans, cigarette sales continue to increase. The AmericanMercury reports, "The more violently it has been banned, the more popular ithas become."
1941 Roosevelt makes tobacco a protected crop as part of the World War II war effort. His wife Eleanor was dubbed "the first lady to smoke in public".
1945 During World War II, smoking increases. By the middle of the nextdecade, more than a quarter of American women and more than half of American men smoked cigarettes.
1952 Two British researchers, Richard Doll and A. Bradford Hill report theresults of a four-year study comparing 1,465 lung cancer patients to an equalnumber of patients with other diseases, matched for age, sex and region. Theyconclude that lung cancer patients are considerably more likely to be smokersand much more likely to be heavy smokers.
1960s Public health warnings emerge.
1964The American Surgeon General publishes a 387-page report stating,"Cigarette smoking is a health hazard of sufficient importance in the UnitedStates to warrant appropriate remedial action." For the first time smoking is banned in the State Department auditorium
1980s The tobacco industry sees substantial annual duty increases which resultin cigarette taxation increasing by 85 per cent or more in several countriesincluding the UK.
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