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farewell2oh

farewell2oh

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Published by Ulrich Kampffmeyer
This short article by Dr. Ulrich Kampffmeyer is about the changes in using the internet in the last few years. The occasion for this article was a discussion at the DMS EXPO 2013 in Stuttgart, Germany.
This short article by Dr. Ulrich Kampffmeyer is about the changes in using the internet in the last few years. The occasion for this article was a discussion at the DMS EXPO 2013 in Stuttgart, Germany.

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Categories:Types, Business/Law
Published by: Ulrich Kampffmeyer on Oct 08, 2013
Copyright:Attribution Non-commercial

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01/05/2014

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farewell2oh
Dr. Ulrich Kampffmeyer 
Hamburg, 2013
 
farewell2oh
Dr. Ulrich Kampffmeyer 
 
Kunde: eb Thema: Farewell 2.0 Version: 1.0Datei: rtikel_farewell2oh_20131008.docx Autor: Kff Status: Fertig© PROJECT CONSULT GmbH 2013 Datum: 08.10.2013 Seite: 2 von 4
farewell2oh
“Goodbye 2.0” was the initial theme for a discussion at the DMS EXPO show & conference
in Stuttgart, Se
ptember 24th, 2013. The two opponents of the “Goodbye 2.0 revisited” panel
discussion were Ulri ch Kampffmeyer, managing director of PROJECT CONSULT, andStefan Pfeiffer, Marketing Manager with IBM. The discussion was chaired by Professor Heiko Beier (moresophy).The debate started one year ago with another presentation by Ulrich Kampffmeyer, whichled to quite a lot of comments and discussions on the web (#goodbye2null). The Goodbye2.0 live event was to answer the question, if we should say farewell to t
he age of “2.0”.
 
For the last ten years the expression “2.0” has been with us in a variety of forms. Eric Knorr coined the term “Web 2.0” in 2003 to describe what was then a fresh new interactive,collaborative type of Internet use. At the O’Reilly Web 2.0 conference in Oc
tober 2004, DaleDougherty and Craig Cline made Web 2.0 the guiding principle of the industry, quiteindependently of WCM Web Content Management. Previously there had just been the Web-
the term Web 1.0 did not exist until Tim O’Reilly reverse
-coined it in 2005.Web 2.0 was about a shift in the way people use and think of the Internet, as an open spacethat contains the totality of human knowledge and which invites all to unlimited participation.The technical and functional elements had already been around; it was only the combinationof these tools with a new vision of user interactivity that led to the ground-breaking success
of Web 2.0. Large virtual communities promoted the idea, and “2.0” took on associationslike “new,” “attractive,” “innovative,” “interactive,” “open” and “work in progress.” 2.0 became
so attractive that the term started being used as a marketing ploy for other things.
“Enterprise 2.0” was a logical extension, since it meant the implementation of Web 2.0 in
companies. But things lik
e “Office 2.0,” “Mobile 2.0” and even “Government 2.0” merely tried
to tailgate on the popularity of 2.0, without really incorporating the deeper meaning of the
original concept. This, plus the inevitable inanities like “Mobile 2.0” or “Wife 2.0,” rapidly
led
to “2.0 inflation” as companies and jokesters tacked it onto words with abandon. The original
idea behind Web 2.0 got lost in the noise. That was the first farewell to 2.0, and it cost Web2.0 its positive associations. So
 –
farewell to 2.0.Meanwhile, over the years the technology and functionality that were the basis for Web 2.0continued to evolve. Soon the focus was no longer on a website in a browser, but on mobileweb use. This changed the use model, while also building on the basic idea that user shouldbe able to participate in the web interactively, anytime and anywhere. Many of the disciplesof Web 2.0 moved on to the next vision, the Semantic Web or Web 3.0. Tim Berners-Lee,one of the founding fathers of the Internet, drew the analogy. It was no longer just the
 
farewell2oh
Dr. Ulrich Kampffmeyer 
 
Kunde: eb Thema: Farewell 2.0 Version: 1.0Datei: rtikel_farewell2oh_20131008.docx Autor: Kff Status: Fertig© PROJECT CONSULT GmbH 2013 Datum: 08.10.2013 Seite: 3 von 4
information, but also its context, relationships and meta-information that gave it meaning. Atthe same time, the interaction of the people involved in the communication was no longer asmuch in the forefront. If you consider Web 3.0 as the successor to Web 2.0, this was asecond farewell: Farewell to 2.0.We are currently experiencing the third farewell, triggered by the revelations of whistle-
blower Snowden. Actually we should really call what he did a “raising of awareness”
because we all already suspected that the freedom and openness were superficial. With thedata-gathering and manipulation, Web 2.0 lost its innocence. Where we oncecommunicated without a care, today we carefully consider the future consequences of whatwe say online, not just in the collaborative web, but wherever we communicate or useinformation. So we are leaving the vision of 2.0 behind us as our attention is demanded byanother set of digits - 1984. This calls for sober reflection, but not panic. The hands of timecannot be turned back, and we cannot turn our back on the possibilities afforded by moderncommunication. We have become the addicts of the Information Age. We cannot return tothe idealistic early days of Web 2.0. Many of the effects of Web 2.0 are only now becomingevident, and not all of them are positive. Web 2.0 also gave rise to new economic powers,which use information to dominate and rule just as do governments. All these are reasons tosay farewell to the idealistic notions of Web 2.0
 –
Farewell to 2.0.
In the future we may look back at “Web 2.0” as one of the early phases of the information
society - a time of euphoria and excitement about new ways to communicate, interact andcollaborate, before the limitations and caveats of a commercialized, controlled Internetbecame evident.# The summary and links in German http://bit.ly/GOODBYE20  # The video on YouTube in German will be online soon

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Ulrich Kampffmeyer added this note
There is as well a version in German available and we have a video of a panel discussion focussing on "Goodbye 2.0"
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