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FICCI-KPMG report 2012: M&E industry grew by 12% in 2011 - In Depth - Advertising - Campaign India
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FICCI-KPMG report 2012: M&E industry grew by 12% in 2011

By Campaign India Team on Mar 13, 2012 filed under Advertising, India

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Ad revenues grew by 13 percent in 2011, as against 17% in 2010

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KEYWORDS
ficci kpmg report 2012, media entertainment industry, print, television, radio, media , out of home , ad spend, ad revenues

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According to the FICCI-KPMG report (to be released on 14 March 2012), the Indian media and entertainment (M&E) industry registered a growth of 12 % over 2010, to reach Rs 728 billon. The growth trajectory, as per the report, is backed by strong consumption in tier 2 and 3 cities, continued growth of regional media, and fast increasing new media business. Overall, the industry is expected to register a CAGR (Compounded Annual Growth Rate) of 15 % to touch Rs 1,457 billion by 2016. Ad spends across all media accounted for Rs 300 billion in 2011, contributing to 41 % of the overall M&E industrys revenues. Ad revenues witnessed a growth of 13 % in 2011, as against 17% observed in 2010. Rajiv Kumar, secretary general, FICCI, said,"The key highlights are rise in digital content consumption, launch of diverse content delivery platforms, strong consumption in tier 2 and 3 cities, rising footprint of the players in the regional media, rapidly increasing new media business and regulatory shifts. Jehil Thakkar, head of media and entertainment, KPMG, added, The Media & Entertainment industry landscape is undergoing a significant shift. Cable digitisation, the promise of wireless broadband, increasing DTH penetration, digitisation of film distribution, growing internet use are all prompting strategic shifts in the way companies work. Traditional business models are evolving for the better as a host of new opportunities emerge. Key highlights from the report Print: The print industry grew by 8.3 % from Rs 193 billion in 2010 to Rs 209 billion in 2011. The growth was slightly lower than our expectation of 9.5 % last year due to the challenging macro-economic environment and reduced ad spends. Television: The over-all television industry is estimated to be Rs 329 billion in 2011, and is expected to grow at a CAGR of 17 % over 2011-16, to reach Rs
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The thought behind the ad is okay i guess but i don't think they could put it down and produce it correctly... Paras Dairy puts living over winning, makes Taste of life statement 9 hours ago

such a sad commercial Hyundai gets animals speaking a Grand New Lingo for Grand i10 9 hours ago

Yes, big ideas are moving away from advertising...it's partly due to the new specialist digital shops stepping in and largely because the ad industry has not evolved and learned new things. Well,... Ideas brave enough for more than one client 10 hours ago

Really thought through!

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FICCI-KPMG report 2012: M&E industry grew by 12% in 2011 - In Depth - Advertising - Campaign India
735 billion in 2016. The share of subscription to the total industry revenue is expected to increase from 65 % in 2011 to 69 % in 2016. The TV industry continues to have headroom for further growth as television penetration in India is still at approximately 60 % of total households. Radio: Owing to increase in listenership in both metros and non-metros, overall the industry grew at 15% in CY 2011 to reach Rs 11.5 billion compared to Rs 10 billion in CY 2010. New Media : Growth in ad revenues is expected 40% over last year; online ad spend reached approximately 4% of total M&E industry ad revenue. Growth is largely driven by increase in internet penetration and proliferation of new age devices.
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Weird ... even female use beer to wash their hair. In fact not many men knows the benefit of using beer as conditioner. Good market segmentation but guess not great idea to place the product. Park Avenue Beer Shampoo says Cheers to man hair 1 day ago

Out of Home : The OOH sector was hit relatively harder by the global economic slowdown than other sectors of the advertising industry. The sector registered a year-on-year growth of 7.6 %.

terrible Paras Dairy puts living over winning, makes Taste of life statement 1 day ago

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