generalize across stimuli , producing secondary conditioning, and that rewards are moreeffective if they immediately follow the desired response.Operant conditioning is most effective in shaping behavior through positive and negativereinforcement, punishment and extinction.Another theory of learning is social learning this theory was proposed by AlbertMandura in (1927).Bandura contends that most human behavior is acquired throughobservational learning rather than through trial and error or direct experience of theconsequences of our actions.wathcing and processing information about the actions of others, including the consequences that occur, influences the likelihood that behavior will be imitated.Bandura 1986suggests that four cognitive processes interact to determine whether imitation will occur. First you must pay attention to the other person’s behavior. secondyou must remember the other person’s behavior so that you can perform it at a later time.That is, you must form and store a mental representation of behavior to be limited. Third,you must be able to transform this mental representation into actions that you are capableof reproducing. Fourth, there must be some motivation for you to imitate the behavior.One is more likely to imitate a behavior if there is some expectation that doing so will produce reinforcement or reward.