OSHNA UDRP COMPLAINT - 3 -
OSHNA enjoys common law rights to its name “Old Seminole Heights” as a service mark for itsactivities as a neighborhood association. It is not the subject of federal trademark registration, but isprotectable nonetheless.
FACTUAL AND LEGAL GROUNDSBackground
This is a dispute between two local neighborhood organizations in Tampa, Florida. Complainant,OSHNA, is an officially recognized neighborhood association with an established membership of morethan 500 active members representing approximately 400 families. Since records have been kept, morethan 2000 individuals at more than 1600 addresses have been members. OSHNA sponsors annualevents including the “Paint Your Heart Out” event for low-income elders, a children’s Pumpkin Parade,decorating events, holiday dinner and holiday carolers concert. For eleven years, it has brought morethan 1,000 visitors to the neighborhood for its annual Home Tour of distinctive bungalow-style homes.The annual budget this year is in the neighborhood of fifty thousand dollars, up from $6775 in 2000.Candidate forums occur in election years, and quarterly general membership meetings are heavilyadvertised and attract large turnouts. More than a decade of goodwill in OSHNA is likewise reflected inthe thousands of volunteer hours put in each year. This year alone more than 3,000 hours of volunteertime has been contributed to date. OSHNA sends out mailers and ballots to a list of subscribersnumbering more than 500 for a total of more than 4,700 pieces annually. Email has been sent byOSHNA since 1998. Today messages are sent to a list of more than 825 individuals. Since a change of system software in 2007, OSHNA has sent more than 300 items comprising more than 225,000 emailsaltogether. Its newsletter
The
Advisor
is also distributed in paper form to a circulation of more than 500.OSHNA is organized as a Florida 501c4 corporation, and has been recognized by the City of Tampa formore than twenty years. OSHNA also developed branding standards for the use of its name and logo inthe local business community.In stark contrast, Respondent/ Registrant is a founder of a new corporation, the Seminole HeightsFoundation (SHF), created in March, 2009 by former board members of OSHNA. The domain indispute,
oldseminoleheightsfoundation.org
, was registered by Hess as founder of SHF and is a redirectfor
seminoleheightsfoundation.org
, the primary domain of the new SHF organization. SHF is not a Cityof Tampa neighborhood association.The term “Seminole Heights” dates back to the early 1900’s and describes a geographic locationaround the intersection of Hillsborough Avenue and Central Avenue, north of downtown Tampa.Contemporary usage is inclusive of three separate, contiguous neighborhoods: Old Seminole Heights,South Seminole Heights, and Southeast Seminole Heights, each of which is individually recognizedthrough its member-based neighborhood association by the City of Tampa. “Old Seminole Heights” is aname devised by residents in conjunction with recognition by the City of Tampa, and later, the FloridaDepartment of Transportation and National Register of Historic Places. It specifically connotes thepeople in the neighborhood in the minds of others. One board member, Ms. DiBona, described it:Old Seminole Heights is about who we are as a community, a group of like-minded people whoestablished a “club” to protect, preserve and promote a way of life which we felt was significant.
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