Quantitative vs. QualitativeData
Collected in the form of numbers or percentages
Answers who?, what?,when? and where?
Can demonstrate causeand effect
Can “represent” apopulation
Cannot collect newideas or responses, onlythose considered aheadof time
Collected in the form of words, concepts,themes, or categories
Answers how?, why?
Can provide richer,more in-depth data
Can provide data in arespondent’s ownwords
Can explore new ideasin a dynamic andunstructured way