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Marketing Process

Marketing Process

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Published by MSA-ACCA

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Published by: MSA-ACCA on Jul 19, 2009
Copyright:Attribution Non-commercial

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10/13/2010

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Chapter 3Chapter 3
Strategic Planning Process inStrategic Planning Process inMarketingMarketing
 
 
Objectives of the sessionObjectives of the session
Marketing ProcessMarketing Process
Value Delivery SequenceValue Delivery Sequence
Steps in the Planning ProcessSteps in the Planning Process
 
 
Marketing ProcessMarketing Process– Identifying– Identifyingpotential marketingpotential marketingopportunities in the environmentopportunities in the environment,evolve suitable marketing,evolve suitable marketingstrategies and supervising thestrategies and supervising theimplementation of theseimplementation of thesemarketing effortmarketing effort
..

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