Strategic Planning Process inStrategic Planning Process inMarketingMarketing
Objectives of the sessionObjectives of the session
Marketing ProcessMarketing Process
Value Delivery SequenceValue Delivery Sequence
Steps in the Planning ProcessSteps in the Planning Process
Marketing ProcessMarketing Process– Identifying– Identifyingpotential marketingpotential marketingopportunities in the environmentopportunities in the environment,evolve suitable marketing,evolve suitable marketingstrategies and supervising thestrategies and supervising theimplementation of theseimplementation of thesemarketing effortmarketing effort
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