— Weekly, daily and hourly breakouts of data used for tracking trends in contributionsand the impact of various promotion efforts
— Interactive contributors tab streamlines fulfillment efforts with new reporting andtracking functionality
— Ability to monitor which perks are attracting the most funding in order to choose which one topromote, using the new “Featured Perk” tool
Google Analytics —
Campaign owners can now integrate their Google Analytics accounts with their Indiegogo campaigns enabling them to monitor page traffic in real-timeDuring the process of creating these new features, Indiegogo identified the following insights that campaignowners can use to succeed:Campaigns that post at least three updates raise approximately 239% more than those that post twoor fewer updatesCampaigns run by teams (more than one person) raise approximately 94% more than those that areoperated by a single person$25 perks are the most popular Campaigns with videos raise approximately 115% more than those without videos45 days is the optimal campaign lengthIndiegogo has achieved unprecedented success bringing entrepreneurial, cause-related and creative ideasto life -- including the first crowdfunded baby, a partnership with the White House’s Startup America initiative,Matthew Inman’s Nikola Tesla museum and this year’s record-breaking Ubuntu Edge campaign, whichreceived the most money ever pledged to a crowdfunding campaign.
Indiegogo empowers people around the world to fund what matters to them. As the largest globalcrowdfunding platform, campaigns have launched from every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core,Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for anyproject – creative, entrepreneurial or cause-related. The company was launched in 2008 and isheadquartered in San Francisco, with offices in Los Angeles and New York. For more information,visit www.indiegogo.com and follow us at www.twitter.com/indiegogo and www.facebook.com/indiegogo
Rose Levy, firstname.lastname@example.org
Indiegogo Launches New Features & Enhancements | Business Wirehttp://www.businesswire.com/news/home/20131008006124/en/Indiegog...2 of 310/9/2013 9:56 PM