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I Hate Social Networking
It may surprise you.
 
It may even shock you.
 
Okay, maybe “hate” is too strong a word.
 
Perhaps“distain” or “shun” or even the watered down “dislike”.
 
Why?Because every so often comes along a tool, a website or a software which is deemed to be The One.
 
You know, the Holy Grail of business development, CRM, understanding your finances, etc..
 
Very fewhold up to even a fraction of the hype.Social Networking is not alone, nor the first.
 
Here are a few broad examples that business people areoften bombarded with.
MBA
- “Once you have your MBA, you can command a higher salary, obtain better job opportunitiesand secure a better future for you and your family.”
 
Right.
 
Not necessarily.
 
How many unemployed orunderemployed college grads are there?
 
That
ʼ
s not even taking into account the newly mintedMBAs.
 
Just like before, one
ʼ
s future is essentially based on one
ʼ
s ability to consistently delivercompelling and valued results.
 
In short,
an advanced degree alone does not trump hard work, resultsand the right personality.
CRM Software
- “This software will empower your people to be more in tune with your customers
ʼ
 needs and give you the opportunity to track and engage at predefined milestones as the relationshipdevelops.”
 
All true.
 
But a piece of software won
ʼ
t make your unfriendly and unwilling sales team anybetter.
In Short,
Selling is not so much about which CRM software rev you have installed.
 
It is firstabout the sales person believing in themselves and their product,
 
THEN becoming known by the righttarget audience.
 
Beyond that, it
ʼ
s all relationship building, communication, and stewardship.
 
Nosoftware needed.
Most Skilled
- “This individual has deep expertise in <insert your technology/industry here> ...”
 
Sadly,the most skilled person is not necessarily the one to hire.
 
When hiring one should look at the biggerpicture -- personalty, experience mix, layered skill sets, communication/collaboration skills andexperience.
 
In Short
, it does little good to recruit a guru who can
ʼ
t communicate, won
ʼ
t collaborateand has the personality of a brick.Thus Social Networking, which was preceded by Website Nirvana, Blackberry Envy and AdvertisingObsessions.
 
I have met very successful people, who did not have a tremendous website (or anywebsite in some cases), no Blackberry or iPhone and a few which do not advertise.
 
Social Networking is the new “You
ʼ
re not on Twitter?”
 
Facebook?
 
MySpace?
 
Don
ʼ
t get me wrong.We have a presence in each, but we
ʼ
re not aggressively seeking to generate revenue via these toolsnor do our customers clammer to interact with us that way necessarily.
 
So do businesses make cash with social networking?
 
Absolutely.
 
Here are a few making the cash:TwitterFacebookMySpaceGoogleYahooMSNI am sure there are others as well; however, I would they tend to be niche businesses, the minority and
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