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M a l d i V e s M a d a G a s c a r s r i l a n K a M o l d o V a B o l i V i a d e n M a r K B U r K i n a F a s o d o M i n i c a M a r s h a l l i s l a n d s s a M o a i t a l y s e y c h e l l e s M a U r i t a n i a s e n e G a l M a l a y s i a s t . K i t t s a n d n e V i s a F G h a n i s t a n t h a i l a n d r e p U B l i c o F c o n G o B h U t a n y e M e n i n d i a F i n l a n d t r i n i d a d a n d t o B a G o l i B y a M y a n M a r e l s a l V a d o r i r e l a n d M o z a M B i q U e F r a n c e a r M e n i a n a M i B i a l i e c h t e n s t e i n M a U r i t i U s B o s n i a a n d h e r z e G o V i n a r o M a n i a t U r K M e n i s t a n l i t h U a n i a M e x i c o U n i t e d K i n G d o M c y p r U s s w a z i l a n d B a h r a i n c z e c h r e p U B l i c c a M e r o o n s t . V i n c e n t a n d t h e G r e n a d i n e s G U a t e M a l a p a K i s t a n K e n y a a n G o l a l a o s c a p e V e r d e t a n z a n i a t o G o G h a n a s o U t h a F r i c a U K r a i n e r w a n d a U n i t e d s t a t e s p e r U n i c a r a G U a l U x e M B o U r G M i c r o n e s i a c ô t e d ’ i V o i r e G U i n e a c a M B o d i a o M a n K y r G y z s t a n s U d a n a r G e n t i n a t a J i K i s t a n a U s t r a l i a d e M o c r a t i c r e p U B l i c o F c o n G o d J i B o U t i a l B a n i a s l o V e n i a V a n U a t U n i G e r p h i l i p p i n e s c r o a t i a p o l a n d a l G e r i a h a i t i M a l a w i F i J i t U r K e y e c U a d o r p a r a G U a y c h a d M a c e d o n i a c o l o M B i a U G a n d a B a n G l a d e s h s l o V a K i a c h i n a z i M B a B w e

Havi worked with leadi destiatios all over theworld, FutureBrad has uparalleled experiece icoutry bradi. We believe that uderstadi ourcliets’ idustries as well as they do is madatory.However, it is FutureBrad’s core philosophy that setsus apart.Our poit o dieretiatio beis with our ame– our ocus o the uture – ad a ramework that helpscoutries build brads that are holistic ad uture-proo.A true “FutureBrad,” or us, creates a ew deitio obrad excellece, which we shape i several ways.First, with a methodoloy that uderstads the complexity o coutry bradi, wedevelop a strateic ramework or your brad, idetiyi its essetial compoetsad its core essece. Usi isihts ad a deep cateory uderstadi, we deethe opportuity ad create a value propositio or your brad.For brads to excel, they eed ot oly to betareted, but also e-tued to meet the eedso diverse audiece semets, each with distictbrad adoptio requiremets. Research providesus with a cosidered viewpoit o where yourcustomers may reside alo the spectrum oawareess ad advocacy, ad what ca triertheir decisios to visit, reside or ivest.Our philosophy is straihtorward because it isrooted i basic huma truths. We ucover whatpeople eed ad what motivates them. We thecouple this with a uderstadi o whe adhow customers make coutry-related purchasedecisios. Both are critical to esuri marketisuccess ad buildi brad dieretiatio or thelo term. Lastly, we desi brads that provokepositive reactios, create emotioal bods addeliver measurable results.

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Determii the etwork o audieces ad idetiyi a brad’s true poit o dierece i ay cateory is almost everstraihtorward. However, rarely is it as complicated as is the case with bradi etire coutries. The diaram above showsa key ramework withi our coutry brad philosophy that helps to idetiy compelli brad compoets ad aids cliets ipositioi their brads lobally.Equally vital to establishi a strateic platorm is kowi why, how, where ad whe to activate a meaiul coutrybrad. Creati a actioable blueprit or movi a brad orward, across multiple markets ad to multiple audieces, isboth critical ad complex.A “FutureBrad” is architected to leverae its core essece, to stad out relative to competitors ad to eae customers orthe lo term. We believe that a “FutureBrad” represets excellece i bradi, ad we strive to create brads thatthik ahead ad stay ahead.

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Country Brand Index 2007 by FutureBrand

This is the third year that FutureBrand, a premier global brand consultancy, has issued its Country Brand Index. Each year it becomes more comprehensive, extensive and insightfu... (More)

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Category:	Research > Business & Economics
Rating:	(2 Ratings)
Upload Date:	07/20/2009
Copyright:	Attribution Non-commercial
Tags:	Country futurebrand Country futurebrand (fewer)