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Trademark Trial and Appeal Board Electronic Filing System.http://estta.uspto.gov 
ESTTA Tracking number:
ESTTA292890
Filing date:
07/01/2009
IN THE UNITED STATES PATENT AND TRADEMARK OFFICEBEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
Notice of Opposition
Notice is hereby given that the following party opposes registration of the indicated application.
Opposer Information
Name BBK Tobacco & Foods, Inc.Granted to Dateof previousextension07/11/2009Address3315 W. Buckeye Rd., Ste. BPhoenix, AZ 85009UNITED STATESAttorneyinformationEdward L. EarleHBI International Legal Department3315 W. Buckeye Rd., Ste. BPhoenix, AZ 85009UNITED STATESmarks@hbiinternational.com Phone:602-955-6688
Applicant Information
Application No 77620013 Publication date 05/12/2009Opposition FilingDate07/01/2009 OppositionPeriod Ends07/11/2009ApplicantTHE 101 CORPORATION137 North Larchmont Boulevard, Suite 123Los Angeles, CA 90004UNITED STATES
Goods/Services Affected by Opposition
Class 034.All goods and services in the class are opposed, namely: Cigars, cigarettes, humidors, lighters not ofprecious metal, ashtrays not of precious metal; lighters and ashtrays of precious metal
Grounds for Opposition
Deceptiveness Trademark Act section 2(a)False suggestion of a connection Trademark Act section 2(a)Priority and likelihood of confusion Trademark Act section 2(d)
Mark Cited by Opposer as Basis for Opposition
U.S. RegistrationNo.2899588 Application Date 05/20/2003Registration Date 11/02/2004 Foreign PriorityDateNONEWord Mark 101
 
Design MarkDescription ofMarkNONEGoods/Services Class 034. First use: First Use: 2001/01/10 First Use In Commerce: 2001/01/10cigarette rolling papers, smoking tobaccoAttachments Notice of Opposition.pdf ( 8 pages )(54789 bytes )
Certificate of Service
The undersigned hereby certifies that a copy of this paper has been served upon all parties, at their addressrecord by First Class Mail on this date.Signature /Edward L. EarleName Edward L. EarleDate 07/01/2009
 
IN THE UNITED STATES PATENT AND TRADEMARK OFFICEBEFORE THE TRADEMARK TRIAL AND APPEAL BOARD____________________________________BBK Tobacco & Foods, Inc., Mark: ROOM101Opposer,Serial No. 77/620,013v.Filed: November 21, 2008The 101 Corporation,Applicant. Published: May 12, 2009____________________________________ Opposition No. ______________Commissioner for TrademarksP.O. Box 1451Alexandria, VA 22313-1451
NOTICE OF OPPOSITION
BBK Tobacco & Foods, Inc., a corporation, located and doing business at 3315W. Buckeye Rd., Ste. B, Phoenix, AZ 85009 (“Opposer”) believes that it will bedamaged by registration by The 101 Corporation, a corporation, located and doingbusiness at 137 North Larchmont Boulevard, Suite 123, Los Angeles, CA 90004(“Applicant”) for the mark ROOM101 shown in Application Serial No. 77/620,013 andhereby opposes same.As grounds for opposition, Opposer alleges:1.
 
Applicant filed a trademark application assigned Application Serial No.77/620,013 in the United States Patent and Trademark Office (“USPTO”) on November21, 2008 (“Applicant’s Application”) to register the mark ROOM101 (“the Applicant’sMark”) for use in connection with “cigars, cigarettes, humidors, lighters not of precious
of 00

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