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proton automobiles pakistan marketing..taimoor tk

proton automobiles pakistan marketing..taimoor tk



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Published by muhammadtaimoorkhan
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Published by: muhammadtaimoorkhan on Jul 20, 2009
Copyright:Attribution Non-commercial


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PROTON Pakistan
PROTON was established on 7 May 1983 as a private limited company under the

name Perusahaan Otomobil Nasional Sdn. Bhd. (\u201cPONSB\u201d) and was subsequently listed
on the Main Board of the then Kuala Lumpur Stock Exchange (now Bursa Malaysia
Securities Berhad) on 26 March 1992 as Perusahaan Otomobil Nasional Berhad
(\u201cPONB\u201d). PROTON Holdings Berhad (\u201cPHB\u201d) which was incorporated on 28 July 2003
assumed the listing status of PONB on 16 April 2004 pursuant to a Scheme of
Arrangement under Section 176 of the Companies Act 1965.

PROTON has three primary national policy objectives:
\u2022 To spearhead the development of component
manufacturing industries,
\u2022 To acquire and upgrade technology and industrial skills
within the automotive manufacturing industry, and
\u2022 To strengthen the international competitiveness of
Malaysia\u2019s industrial capability.

PROTON commands a substantial share of the domestic market for passenger
cars and over the years has been building up distribution networks in key market centers
these four regions:

\u2022 United Kingdom,
\u2022 The Middle East,
\u2022 South-East Asia, and

\u2022 Australasia.

The business of the PROTON Group has been expanded to include engineering
consultancy, manufacturing, distribution, financial services and property investments.
With a turnover of almost RM8 billion in financial years 2005/2006, PROTON Group is
one of the largest companies listed on Bursa Malaysia Securities Berhad.

PROTON Group designs and produces cars for diverse consumer preferences.
The portfolio of PROTON models includes the family sedan Waja, the stylish Gen.2, the
versatile Arena/Jumbuck, the fun-to-drive Savvy and the desirable sporty Satria Neo.

PROTON Group\u2019s portfolio also includes the world-renown sports cars Lotus
Elise, Lotus Esprit and the recently launched Lotus Europa. These cars are manufactured
in Malaysia and the United Kingdom. PROTON Group conducts research in its centres in
the United Kingdom and Malaysia for new technologies with the ultimate aim of putting
these innovations into production through partnership with Tier One Suppliers of OEM
customers. A number of these patents have been licensed to leading car manufacturers.


Currently, PROTON Group has almost 11,000 employees who are involved in a
spectrum of business ranging from research, design, development, testing, stamping,
casting, machining and assembly to marketing, distribution and after sales activities.
Strong customer-orientation and competitively-priced products are the foundation of
PROTON\u2019s business and are essential to the group\u2019s success. PROTON aims to maintain
market leadership by continuing to develop innovative products and through satisfying its
customers in a better and more profitable way than its competitors.

PROTON inPakis tan
PROTON was launched in Pakistan on September 15, 2006 by his Excellency
Arbab Ghulam Rahim chief minister Sindh
Proton launched four products in Pakistan.
We have selected the following areas to understand the marketing mechanism/strategies
of Proton:

1. Product
2. Price
3. Place
4. Promotion
5. Segmentation


In products section we have discussed about the features and specifications of four cars launched in Pakistan. Through this ( by describing the specification and features of cars), it is tried to market the products.

First we have described about the product

SAGA 1.3 is available in Petrol/CNG. It is 4
cylinder, 12 value, air conditioned, power steering
(Adjustable), power windows, central locking, remote
keyless entry with alarm, CD player with AM, FM
Radio, remote trunk & fuel lid opener, twin tone
interior, front & rear seat belts, Reverse Sensors,
Remote Door Mirrors (Color Matched), Crystal Head
Reverse, Rear Combination Lamp, Tail Gate Spoiler
and high Mount Stop Lamp and also CNG Cylinder
Capacity 50 water Liter.


IMPIAN 1.6 is available in both manual and
automatic transmission and also in CNG. IMPIAN
1.6 is 4 Cylinder, Twin Cam, 16 Values, A/C, Power
Steering(Adjustable), Power Windows, Central Door
Locking, Remote keyless Entry with alarm, CD
player ( Thumb Control Stereo System), Remote
trunk & Fuel Lid Opener, Twin Tone Interior, Leather
Seats, Automatic Door Mirrors, Fog Lamps, Driver

Foot Rest, Airbags, Alloy Wheels, Matching

Bumpers, Crystal Head Lamp, Reverse Sensors,
Height Adjustable Driver Seat, Rear Combination
Lamp, Chrome Show Grill, Central Console, High Mount Stop Lamp, 60/40 Split Rear


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what is the price of Proton Inspira in Pakisan? is available in Pakistan?
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