SEO gives SERP – SEM
THE EXPECTATIONS ARE ENORMOUS GIVEN TO SEO, MINIMAL RESOURCES AND VERY LIMITED ABILITYTO WORKExcelente Interview with Miguel Lopez, recognized SEO Spain, responsible for, among other projects, SEOWorkshop .Here the note, not wasted …
What is the difference between doing and being SEO SEO?
SEO makes everyone who has a website. SEO Bundles to choose a title for each page, to talk about your services and products rather colloquial terms technicians, do SEO when choosing a CMS platform over another, to reduce the weight of the images. In varying degrees almost all websites and SEO requiredevelopers do have it in mind for some time.To be SEO just have to devote more time to it than anything else. If a professional web does, does the mailmarketing, banners, server maintenance, web analytics and SEO, what is their profile? Not SEO, but SEOdoes.When you spend 1 hour daily reading SEO websites, other experiments and tests on SEO, two or threehours creating SEO oriented content, and giving the rest to promote a website based on links, then youhave a clear professional profile . But so we can apply a graphic designer, a web analyst and anyprofessional. The time you spend on a task defines what your profession.
SEO or SEM??
Being technical: SEM = SEO + PPC, and both must always be accompanied by Social Media, Web Analytics,Email Marketing, etc.. For some time the concept of Inbound Marketing groups all actions that can bringtraffic to a website, so you must do SEO and PPC, if the budget allows. Another thing is that given the choice and opt for SEO because it seems cheaper, but combining the two isthe best strategy, especially at first. The PPC gives you a guaranteed traffic, targeted and segmented thatSEO takes to reach, but can not stand alone site with PPC, SEO and traffic volume gives a more generalbut much larger and cheaper, but the medium- long term.
How do you measure the actions of SEO?
Depending on the project and the needs of each client can choose different systems. Some sites livingfrom advertising SEO measure the result of visits by volume.Other projects which have a high investment in Branding may measure in visibility in search enginepositioning even without visits, to appear ahead of the competition, though both positions are delayed.
A few are measured in sales because the sales process and many factors influence SEO just takes you tothe door of the store, then it’s own website which has to close the sale: usability, competitive prices,catalog suitable products, etc.The simplest measurement and which is always begins by ranking in search for a set of terms, even if thereare different strategies for this.
Do companies understand your work? Do you have high demand?
There is much demand because the number of professionals is very very small. Not professional but doingSEO professionals who are dedicated exclusively to SEO and also work for others.