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P2 - Product Redesign Book Pages 1-3

P2 - Product Redesign Book Pages 1-3

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Published by: Rachael Constance Anthoney on Oct 10, 2013
Copyright:Attribution Non-commercial

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12/26/2013

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 Product Name: Target group:Brief history: The Big Idea:
Naked JuiceThe target audience will consist of those who are health-conscious of what they are eating/drinking, but wantsomething fun and bright. The new packaging would catch theeye of those between the general ages of 18-30. Jimmy Rosenberg, a man who wanted to produce a “natural fruit juice drink” in Santa Monica, California, founded Naked Juice in 1983. Production and distribution stayed in Californiauntil 2000, when the brand was moved to Greenwich,Connecticut after North Castle Partners bought the product. Itsmain competitor is Odwalla, and through several re-brandingperiods, Naked Juice has been able to stay ahead in sales. After2007, PepsiCo has owned Naked Juice and continues conductbusiness from its California locations. Though there have beena few lawsuits filed against the company, the newest redesign(the one I plan to make) will help to put forth true informationin short, concise bullets.Naked Juice will be redesigned to have a more modern,minimalistic look. The current packaging for Naked Juice isvibrant and colorful like I would like it to be, but I will changethe fonts and the amount of information posted on the label.I will also have less fruit, and instead, the main fruit willbe focused on the front. There will be the ingredients andnutrition facts on the back and perhaps a fun, healthy fact onthe back encouraging the consumers to pursue a well-roundedlifestyle.
 1
 
 1 4 5 89 6 7 2 3
 Orange you glad
 RGB: 234, 140, 35 CYMK: 5, 53, 100, 0 Hex Code: #EA8C23 Pantone: 715C
 bland beige
 RGB: 237, 226, 194 CYMK: 7, 8, 25, 0 Hex Code: #ede2c2 Pantone: 7506c
 blackberries
 RGB: 0, 0, 0 CYMK: 75, 68, 67, 90 Hex Code: #000000 Pantone: black 6c
 Orange Creame
 RGB: 253, 191, 110 CYMK: 0, 28, 65, 0 Hex Code: #fdbf6e Pantone: 1355c
whipped topping
 RGB: 255, 255, 255 CYMK: 0, 0, 0, 0 Hex Code: #ffffff Pantone: 663c
red raspberry
 RGB: 220, 77, 38 CYMK: 8, 85, 100, 1 Hex Code: #dc4d26 Pantone: 173c
fresh skies
 RGB: 225, 244, 253 CYMK: 10, 0, 0, 0 Hex Code: #e1f4fd Pantone: 656c
 lemonhead
 RGB: 251, 212, 5 CYMK: 2, 14, 100, 0 Hex Code: #fbd405 Pantone: 115c
 true blueberry
 RGB: 22, 44, 82 CYMK: 100, 87, 38, 36 Hex Code: #152c52 Pantone: 2767c
 2
mathlete skinny
mathelete bulky
 
 The logo copy will be 18 pts. this fontwill also be used as a decorative fontfor bulleted items and ‘fun facts’ on back.
Artifka Medium
 
Body copy will be 12 pts. and smallernutrition acts and ingredients will beposted in 8 pts. though sizes will change aspackaging requires it to keep consistency.

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